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DO PEOPLE’S VOICES MATTER
FOR SUSTAINABLE DEVELOPMENT?
WHO CARES
WHAT YOU
THINK?
BOBBY
DUFFY
DIRECTOR, Ipsos Social Research Institute
3 © 2015 Ipsos.
Age
nd
a:
Director, Ipsos Sustainable Development Research Centre
Jonathan Glennie
Director and Co-founder, Gapminder
Ola Rosling
Director, Ipsos PA, Sub-Saharan Africa
Virginia Nkwanzi
QUESTIONS
DRINKS
Director, Ipsos Social Research Institute
Bobby Duffy
Exec Director, Global Partnership for Sustainable Development Data
Claire Melamed
Visiting Fellow at the Center for Global Development
Michael Anderson
4 © 2015 Ipsos.
Two intertwined themes…
The Power and Perils of Perceptions…
1 The importance of putting peoples’ voices at heart of sustainable development
2 The importance of acknowledging and understanding misperceptions…
5 © 2015 Ipsos.
PERILS OF
PERCEPTION2016
A 40-Country Study
6 © 2015 Ipsos.
[COUNTRY] ABOUT HOW MANY DO
OUT OF EVERY 100 PEOPLE IN
Actual…
Guess…
1%
17%
YOU THINK ARE MUSLIM?
7 © 2015 Ipsos.
OUT OF EVERY 100 PEOPLE IN PEOPLE
THINKING ABOUT 2020,
Projection…
Guess…
1.1%
23%
[COUNTRY] HOW MANY DO YOU
THINK WILL BE MUSLIM?
8 © 2015 Ipsos.
We struggle with maths...
– and we’re thinking “fast”…
But also Emotional Innumeracy…
Media and political discourse…
SO WRONG…?
WHY DO WE GET IT
JONATHAN
GLENNIE
DIRECTOR, Ipsos Sustainable Development Research Centre
10 © 2015 Ipsos.
THE IPSOS SUSTAINABLE DEVELOPMENT RESEARCH CENTRE
11 © 2015 Ipsos.
A global commitment
12 © 2015 Ipsos.
WHOSE PRIORITIES MATTER?
13 © 2015 Ipsos.
My team’s work has been quadrupled, but my budget has not!
Only 4 indicators are based on perceptions
8 MDGs 17SDGs
169
Data overload?
targets
230 indicators!!
14 © 2015 Ipsos.
“Do women have the same opportunities as men in South Africa?”
7058
47
Men Overall Women
5944
29
Men Overall Women
Yes, there is gender equality in South Africa (%)
Yes, the government is doing enough (%)
15 © 2015 Ipsos.
“Do women have the same opportunities as men in India?
0%
20%
40%
60%
80%
0.4 0.6 0.8 1.0
Actual inequality (higher = more equal)(UNDP Gender Inequality Index, 2014)
Pe
rce
ive
d in
eq
ual
ity
(I
pso
s G
lob
al @
dvi
ser,
20
16
)
IndiaChina
16 © 2015 Ipsos.
Why am I showing a photo of Michael Gove?
17 © 2015 Ipsos.
John Gray, writing in the New Statesman
Much of what has passed for expert knowledge consists of speculative or discredited theories… When rattled liberals talk of the triumph of emotion over reason, what they mean is that voters are ignoring the intellectual detritus that has guided their leaders and are responding instead to facts and their own experiences.”
18 © 2015 Ipsos.
Experts in this country don’t understand the lives of people like me”
31%
29%
8%
4%
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
19 © 2015 Ipsos.
WHOSE REALITY COUNTS?
20 © 2015 Ipsos.
Thanks for listening.
We look forward to working with you.
CLAIRE
MELAMED
EXEC DIRECTOR, Global Partnershipfor Sustainable Development Data
22 © 2015 Ipsos.
Data Revolution
23 © 2015 Ipsos.
24 © 2015 Ipsos.
Data is the raw material for information
governments to people
people to governments
VIRGINIA
NKWANZI
DIRECTOR, Ipsos PA, Sub-Saharan Africa
26 © 2015 Ipsos.26
Lessons and Experiences from Africa VIRGINIA NKWANZIDirector Public Affairs, Sub Saharan Africa
The Influence of perceptions
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Its people and influences
28 © 2015 Ipsos.
…influenced by:
Influence of the East (China) and West
(America and Europe)
29 © 2015 Ipsos.
Factors that shape people’s perceptions in Africa AFRICA
• Values and social norms are strong and are the main identity for the society
• Male dominated society –implications on gender and human rights
• Strong society relationships affect change and influence perceptions.
• Mass inclusion – UBUNTU (I am because you are).
CULTURE AND RELIGION CLOSE KNIT SOCIETY
30 © 2015 Ipsos.
Factors that shape people’s perceptions in Africa AFRICA
• Word of Mouth is more effective and trusted than mass media
• The power of the Elite and political leaders
• Most countries in Africa have come out or are in war and conflict situations.
• Displaced and moving population –transformation of culture and perception.
COMMUNICATION AND INTERPERSONAL RELATIONS WAR AND INTERNAL CONFLICT
31 © 2015 Ipsos.
Factors that shape people’s perceptions in Africa AFRICA
• Affects the general outlook of individuals society.
• Feeling of selflessness
POVERTY
Relevance for the SDGs
33 © 2015 Ipsos.
How to encourage handwashingAFRICA
• Triggers of handwashing with soap in studies done inEast Africa show that handwashing is associatedwith:
• Spirituality: Purity among Muslim women
• Attractiveness: for married women
• Purity? Babies are pure, do not need to wash handsafter changing nappies.
33 © 2015 Ipsos.
34 © 2015 Ipsos.
Men need to be actively involved in gender related interventions
AFRICA
• Involving male spouses in family planning interventions leads to better results
•Working with men in gender based violence interventions reduces the incidence of violence
35 © 2015 Ipsos.
Malnutrition can be driven by misperception that expensive = healthy food
AFRICA
• People in rural areas think that processed food ismore nutritious than fresh food because it is moreexpensive – so even relatively well-to-do householdsare malnourished
36 © 2015 Ipsos.
The need to work with community structures to achieve positive behaviour change
AFRICA
― The role of women groups in:
―Financial inclusion
―Early Childhood Development and maternal health
―Health workers played an important role in Ebola crisis in WestAfrica, undertaking birth registration etc.
―Local council chiefs in Uganda important for the success ofCensus
37 © 2015 Ipsos.
The importance of dealing with cultural bottlenecks using role models
AFRICA
•Funeral rituals: West Africa and Ebola
•Inheritance rights: HIV/AIDS in Uganda
Thank you!
Thank you!
Watch this space for more…
40 © 2015 Ipsos.
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