DO PEOPLE’S VOICES MATTER

FOR SUSTAINABLE DEVELOPMENT?

WHO CARES

WHAT YOU

THINK?

BOBBY

DUFFY

DIRECTOR, Ipsos Social Research Institute

3 © 2015 Ipsos.

Age

nd

a:

Director, Ipsos Sustainable Development Research Centre

Jonathan Glennie

Director and Co-founder, Gapminder

Ola Rosling

Director, Ipsos PA, Sub-Saharan Africa

Virginia Nkwanzi

QUESTIONS

DRINKS

Director, Ipsos Social Research Institute

Bobby Duffy

Exec Director, Global Partnership for Sustainable Development Data

Claire Melamed

Visiting Fellow at the Center for Global Development

Michael Anderson

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Two intertwined themes…

The Power and Perils of Perceptions…

1 The importance of putting peoples’ voices at heart of sustainable development

2 The importance of acknowledging and understanding misperceptions…

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PERILS OF

PERCEPTION2016

A 40-Country Study

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[COUNTRY] ABOUT HOW MANY DO

OUT OF EVERY 100 PEOPLE IN

Actual…

Guess…

1%

17%

YOU THINK ARE MUSLIM?

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OUT OF EVERY 100 PEOPLE IN PEOPLE

THINKING ABOUT 2020,

Projection…

Guess…

1.1%

23%

[COUNTRY] HOW MANY DO YOU

THINK WILL BE MUSLIM?

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We struggle with maths...

– and we’re thinking “fast”…

But also Emotional Innumeracy…

Media and political discourse…

SO WRONG…?

WHY DO WE GET IT

JONATHAN

GLENNIE

DIRECTOR, Ipsos Sustainable Development Research Centre

10 © 2015 Ipsos.

THE IPSOS SUSTAINABLE DEVELOPMENT RESEARCH CENTRE

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A global commitment

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WHOSE PRIORITIES MATTER?

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My team’s work has been quadrupled, but my budget has not!

Only 4 indicators are based on perceptions

8 MDGs 17SDGs

169

Data overload?

targets

230 indicators!!

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“Do women have the same opportunities as men in South Africa?”

7058

47

Men Overall Women

5944

29

Men Overall Women

Yes, there is gender equality in South Africa (%)

Yes, the government is doing enough (%)

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“Do women have the same opportunities as men in India?

0%

20%

40%

60%

80%

0.4 0.6 0.8 1.0

Actual inequality (higher = more equal)(UNDP Gender Inequality Index, 2014)

Pe

rce

ive

d in

eq

ual

ity

(I

pso

s G

lob

al @

dvi

ser,

20

16

)

IndiaChina

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Why am I showing a photo of Michael Gove?

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John Gray, writing in the New Statesman

Much of what has passed for expert knowledge consists of speculative or discredited theories… When rattled liberals talk of the triumph of emotion over reason, what they mean is that voters are ignoring the intellectual detritus that has guided their leaders and are responding instead to facts and their own experiences.”

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Experts in this country don’t understand the lives of people like me”

31%

29%

8%

4%

Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

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WHOSE REALITY COUNTS?

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Thanks for listening.

We look forward to working with you.

CLAIRE

MELAMED

EXEC DIRECTOR, Global Partnershipfor Sustainable Development Data

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Data Revolution

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Data is the raw material for information

governments to people

people to governments

VIRGINIA

NKWANZI

DIRECTOR, Ipsos PA, Sub-Saharan Africa

26 © 2015 Ipsos.26

Lessons and Experiences from Africa VIRGINIA NKWANZIDirector Public Affairs, Sub Saharan Africa

The Influence of perceptions

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Its people and influences

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…influenced by:

Influence of the East (China) and West

(America and Europe)

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Factors that shape people’s perceptions in Africa AFRICA

• Values and social norms are strong and are the main identity for the society

• Male dominated society –implications on gender and human rights

• Strong society relationships affect change and influence perceptions.

• Mass inclusion – UBUNTU (I am because you are).

CULTURE AND RELIGION CLOSE KNIT SOCIETY

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Factors that shape people’s perceptions in Africa AFRICA

• Word of Mouth is more effective and trusted than mass media

• The power of the Elite and political leaders

• Most countries in Africa have come out or are in war and conflict situations.

• Displaced and moving population –transformation of culture and perception.

COMMUNICATION AND INTERPERSONAL RELATIONS WAR AND INTERNAL CONFLICT

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Factors that shape people’s perceptions in Africa AFRICA

• Affects the general outlook of individuals society.

• Feeling of selflessness

POVERTY

Relevance for the SDGs

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How to encourage handwashingAFRICA

• Triggers of handwashing with soap in studies done inEast Africa show that handwashing is associatedwith:

• Spirituality: Purity among Muslim women

• Attractiveness: for married women

• Purity? Babies are pure, do not need to wash handsafter changing nappies.

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Men need to be actively involved in gender related interventions

AFRICA

• Involving male spouses in family planning interventions leads to better results

•Working with men in gender based violence interventions reduces the incidence of violence

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Malnutrition can be driven by misperception that expensive = healthy food

AFRICA

• People in rural areas think that processed food ismore nutritious than fresh food because it is moreexpensive – so even relatively well-to-do householdsare malnourished

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The need to work with community structures to achieve positive behaviour change

AFRICA

― The role of women groups in:

―Financial inclusion

―Early Childhood Development and maternal health

―Health workers played an important role in Ebola crisis in WestAfrica, undertaking birth registration etc.

―Local council chiefs in Uganda important for the success ofCensus

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The importance of dealing with cultural bottlenecks using role models

AFRICA

•Funeral rituals: West Africa and Ebola

•Inheritance rights: HIV/AIDS in Uganda

Thank you!

Thank you!

Watch this space for more…

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