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LegacyForesight
Legacy Foresight are Europe’s foremost analysts of the legacy and in-memory giving sectors. We appraise the state of the markets, produce income forecasts and research into donor motivations. With over twenty years experience, we work with over one hundred leading charities across Europe.
Authoritative Benchmarking
Trusted Forecasts
Stimulating Research
Illuminating Consultancy
The Power of Social Legacy Foresight – Feb 2017
Social Business Consultant Let’s be friends J -> @DanSpicer
Dan Spicer
It’s not about likes, retweets, mentions, fans or followers. It’s about transforming social messages into meaningful relationships.
2016/1720152014
Source: Conversation Prism, Brian Solis
Monthly active users
10 million!
13 million!
14 million!
32 million!
Source: Conversation Prism, Brian Solis
Respect The Platform
#1 Social Media Platform (Scale)
Powerful Paid Media Targeting
Video Marketing
Algorithmic
Analytics and Insights
Real-Time Marketing
1:1 Interaction
Hashtags and Lists
Influencer Outreach
Media and News
Source: Conversation Prism, Brian Solis
Respect The Platform
Rich-Media Platform
Powerful Paid Media Targeting
Rapidly Growing User Base
Attention and Engagement
New (ish) Kid on the Block
<25 Demographic
Growing Ad Products
Attracting Serious Content Creators
Source: Conversation Prism, Brian Solis
2011! 2012! 2013! 2014! 2015!
25!
50!
75!
100!PAID REACH ON FACEBOOK
AVG. ORGANIC REACH ON FACEBOOK FRIENDS
OF FANS!
ANYBODY ON FACEBOOK!
FANS!
*Social@Ogilvy report!
Declining organic reach
135 advocates are more powerful than 1,000,000 fans*
> 135 1M
*135 X 338 average Facebook friends (Pew) X 33% of visibility (Business Insider) = 15,210 Reach versus 1,000,000 Facebook fans X 1.5% of visibility (Valleywag research) = 15,000 Reach
Extending organic reach
Source: Conversation Prism, Brian Solis
Consume
Curate
Create
90-9-1
Thank You! Social Business Consultant Dan Spicer
Let’s be friends J -> @DanSpicer
LegacyForesight
www.legacyforesight.co.uk
Ashingate
East Chiltington
East Sussex
BN7 3AU
020 3286 5275
How are we performing?Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications and values. Each client receives tailored reports, comparing their performance against their peers - whether by cause area, age or size.
What’s in the pipeline?Our forecasting team can project the number and value of gifts you receive over the next five years. Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with financial planning and risk management. These are backed up by clear commentaries, aimed at busy managers and trustees.
What’s on the horizon?Our scenario-building service provides an objective view of your future direction and potential. Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's positioning, performance and plans with deep-rooted market trends, to create a spectrum of future possibilities.
What do our donors think?We manage bespoke research projects to explore emerging issues. Some projects are commissioned by specific charities, while others are funded by groups of clients, who share their experience, insights and data. This collaborative approach not only cuts costs; it can also save time and create opportunities for joint campaigning.
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