LegacyForesight

Legacy Foresight are Europe’s foremost analysts of the legacy and in-memory giving sectors. We appraise the state of the markets, produce income forecasts and research into donor motivations. With over twenty years experience, we work with over one hundred leading charities across Europe.

Authoritative Benchmarking

Trusted Forecasts

Stimulating Research

Illuminating Consultancy

The Power of Social Legacy Foresight – Feb 2017

Social Business Consultant Let’s be friends J -> @DanSpicer

Dan Spicer

It’s not about likes, retweets, mentions, fans or followers. It’s about transforming social messages into meaningful relationships.

2016/1720152014

Source: Conversation Prism, Brian Solis

Monthly active users

10 million!

13 million!

14 million!

32 million!

Source: Conversation Prism, Brian Solis

Respect The Platform

#1 Social Media Platform (Scale)

Powerful Paid Media Targeting

Video Marketing

Algorithmic

Analytics and Insights

Real-Time Marketing

1:1 Interaction

Hashtags and Lists

Influencer Outreach

Media and News

Source: Conversation Prism, Brian Solis

Respect The Platform

Rich-Media Platform

Powerful Paid Media Targeting

Rapidly Growing User Base

Attention and Engagement

New (ish) Kid on the Block

<25 Demographic

Growing Ad Products

Attracting Serious Content Creators

Source: Conversation Prism, Brian Solis

2011! 2012! 2013! 2014! 2015!

25!

50!

75!

100!PAID REACH ON FACEBOOK

AVG. ORGANIC REACH ON FACEBOOK FRIENDS

OF FANS!

ANYBODY ON FACEBOOK!

FANS!

*Social@Ogilvy report!

Declining organic reach

135 advocates are more powerful than 1,000,000 fans*

> 135 1M

*135 X 338 average Facebook friends (Pew) X 33% of visibility (Business Insider) = 15,210 Reach versus 1,000,000 Facebook fans X 1.5% of visibility (Valleywag research) = 15,000 Reach

Extending organic reach

Source: Conversation Prism, Brian Solis

Consume

Curate

Create

90-9-1

Thank You! Social Business Consultant Dan Spicer

Let’s be friends J -> @DanSpicer

LegacyForesight

www.legacyforesight.co.uk

Ashingate

East Chiltington

East Sussex

BN7 3AU

020 3286 5275

How are we performing?Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications and values. Each client receives tailored reports, comparing their performance against their peers - whether by cause area, age or size.

What’s in the pipeline?Our forecasting team can project the number and value of gifts you receive over the next five years. Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with financial planning and risk management. These are backed up by clear commentaries, aimed at busy managers and trustees.

What’s on the horizon?Our scenario-building service provides an objective view of your future direction and potential. Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's positioning, performance and plans with deep-rooted market trends, to create a spectrum of future possibilities.

What do our donors think?We manage bespoke research projects to explore emerging issues. Some projects are commissioned by specific charities, while others are funded by groups of clients, who share their experience, insights and data. This collaborative approach not only cuts costs; it can also save time and create opportunities for joint campaigning.