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Want to know what all the animals have to do with fundraising? Get the recording here! http://mosaicnpd.com/shop/masters-circle/ The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest. Sign up for the next live session! http://results.mosaicnpd.com/masters/ In this session we cover: * How to really be personal with a lot of donors - Messages that resonate with donors and let them know how much you care about each individual * Miracles in technology - How to use the available direct marketing tools to their best advantage. What to do and what to avoid in making technology your best friend * Including social media in your direct marketing - How to expand your reach and the number of touches you can have with donors while making them love you even more than they do now We answer questions about: * The pros and cons of sending a direct mail newsletter Submit a question for the Masters Circle: http://mosaicnpd.com/masters-circle-topic-request/
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The Masters Circle
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
How can we help you with your fundraising?
What do you want to get out of today?
Let’s Get Personal!
✓ Being personal with LOTS of donors
✓ Miracles in technology and making them work for you
✓ Include Social Media
Let’s Get Personal
Feel the Emotion!
✓ Love
✓ Anger
✓ Curiosity
✓ Fear
✓ Trust
✓ Guilt
Feel the Emotion!
✓ Bring it to life
✓ Use Sensory Words
✓ Power of Pictures
✓ Giving Context
✓ Universal Desires
✓ Donor Segmentation
Feel the Emotion!
Beyond Ordinary
✓ Efficiency Tools: Google Docs, Basecamp, Asana
✓ eMail Tools: Mailchimp, Constant Contact, AWebber
✓ Website Tools: Squarespace, Wordpress
Beyond Ordinary
✓ Creative Tools: Adobe Creative Suite, Gimp, Canva
✓ Social Media Tools: PostPlanner, Hootsuite, Tweetdeck
✓ Donor Management Tools: OMG!
Beyond Ordinary
Being REALLY Unique!
Being REALLY Unique!
✓ Pros:
✓ Can do AMAZING things!
✓ Can make personalized videos!
✓ Personalized to the individual!
Being REALLY Unique!
✓ Cons:
✓ Can be very expensive!
✓ Can be very complicated!
✓ Can be very embarrassing!
Being REALLY Unique!
Be Sociable!
✓ Give in order to get
✓ Ask only for what you NEED
✓ Immediately respond
✓ Know, Like, & Trust — NOT Ask
Be Sociable!
Get Noticed!
✓ Always be:
✓ Efficient
✓ Responsive
✓ Conversational
✓ Helpful
✓ Reciprocal
Get Noticed!
Any questions?
Next Masters Circle
● Next Masters Circle session is on November 19th
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: info@mosaicnpd.com
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com
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