Authentic Leadership: The Key to Successful Hospital Fundraising Programs

Authentic LeadershipThe Key to Successful Hospital Fundraising

Programs Leah Eustace, ACFRE & Scott Fortnum, ACFREMay 25, 2016| Falls Church, VA

The Leadership Crisis• Competition for donors

and dollars• Baby boomers reaching

retirement age• CEOs struggling to unify

boards and staff• Boards are confused about

what their roles are• Decreased donor trust

Concord Leadership Group, Nonprofit Sector Leadership Report 2016

Concord Leadership Group, Nonprofit Sector Leadership

Report 2016•49% of nonprofits are operating without any knowledge of or access to a strategic plan (and 62% of the ones that do, have plans that don’t include any mention of fundraising)•25% of nonprofits say they don’t have a vision compelling enough to unify the board, staff and donors (and 62% of nonprofit leaders don’t even know how to create a vision)•77% of nonprofits report not having a leadership transition plan or leadership training program•42% of nonprofits don’t have any formal mechanisms in place to measure performance

What is leadership?

Leadership is an influence relationship among leaders and followers who intend real changes and outcomes that reflect their shared purpose.

Leader

Influence

Intention

Personal responsibilit

y and integrity

Change

Shared purpose

Followers

Management vs Leadership

Management:• Planning and

budgeting• Organizing and staffing• Creating boundaries• Acting as a boss• Emotional distance• Expert mind• Insight into

organization

Leadership:• Creating vision and

strategy• Creating shared

culture and values• Reducing boundaries• Acting as a coach,

facilitator• Emotional connections• Open mind• Insight into self

The journey to authentic leadership

Who are authentic leaders?

“Authentic leaders have a deep sense of purpose for their leadership and are true to their core values. They are people of the highest integrity who are committed to building enduring organizations. Authentic leaders see themselves as stewards of the assets they inherit and servants of all their stakeholders. They lead with their hearts, not just their heads, yet they have the self discipline to produce consistently strong results.”

~ Bill George

What’s your purpose?

The Living City® Foundation is the fundraising and charitable arm of Toronto and Region Conservation (TRCA). The Foundation exists to connect, engage, and inspire people and organizations to donate to support TRCA's Living City vision where human settlement can flourish forever as part of nature's beauty and diversity.

What are your core values?

List your four personal core values. In a separate column, list the four core values of

your organization

How do your values match up with those of your organization?

1. Four out of four?2. Three out of four?3. Two out of four?4. One out of four?5. No match?

Act from the heart

Build trusting relationships

Build trusting relationships

• Be accessible• Share your story• Don’t use an

info@... email address

• Build the relationship

What it means• Self Awareness: To what degree are you aware of

your strengths, limitations, how others see you and how you impact others?

• Transparency: To what degree do you reinforce a level of openness with others that provides them with an opportunity to be forthcoming with their ideas, challenges and opinions?

• Ethical/Moral: To what degree do you set a high standard for moral and ethical conduct?

• Balanced Processing: To what degree do you solicit sufficient opinions and viewpoints prior to making important decisions in order to be seen as fair and just?

Leading a balanced life

The mission-driven organization

Mission-Driven Values-Centred Organization

Motivated Employees

Product Innovation and

Superior Customer Service

Increased Customer

Satisfaction

Revenue Growth

Increases

Shareholder Value Increases

Tell more stories

Culture of philanthropy“A culture of philanthropy exists when everyone in the organization - staff, board members, volunteers -- understands, believes in, embraces and acts on his or her roles and responsibilities in philanthropy in an investor-focused and co-ownership manner.”

~ Karen Osborne

Build a passionate organization

• Let people show their emotions. If you ask your people to check their emotions at the door, you can’t tap into their passion.

• Hire passionate people. One way to get passionate people into your organization is to incentivize current employees to refer people they want to work with.

• Fan the flames. Find plenty of ways to celebrate joint accomplishments.

• Don’t stifle your rock stars. Give your people the autonomy to do the work that interests them most.

• Share context. Connect job functions to the organization’s broader mission, and remind people why they do what they do.

Source: Harvard Business Review https://hbr.org/2016/02/how-to-build-a-passionate-company

Questions?

Leah Eustace, M.Phil. CFRE, ACFREChief Idea Goddess

Good Worksleah@goodworksco.ca

Scott Fortnum, MA, CFRE, ACFREExecutive Director

The Living City Foundationscott@fortnumgroup.com