Verve marketing profile

Credentials

About us

Full Business Name: Verve Marketing Ltd

Founded in Nigeria: 2007 Staff Complement: 12 Permanent, 30 Contract

Gear up – Gear Down strategy to meet project requirements

Bankers: Ecobank

Who are we?

Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands

in the fore mind of their consumers.

We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.

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Most importantly we are

Proudly Nigerian!!!

Our aim

Being a partner to our clients, thus affording us the magnanimosity to design and execute Big Ideas that

will create an emotional connection between the brand and the consumer

Our value

Delivering big ideas geared to building

value for consumers of our clients’ products

What we do

You appeal through advertising… but weconnect through experiential

activations…

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Experiential Activation

To HearTo Look

Traditional Media

To Touch To Smell To Taste

Experiential Activation

The more senses involved in the communication, the more effective the experience

Absorption

EntertainmentI experience the brand in an enjoyable way

EducationTell/show me something about the brand I didn’t know before

ActivePassiveEnvironmentThe brand comes to me.

EscapismThe brand gave me something new or different to do

Immersion

The acid test

Experiential SweetspotWhere environment,

entertainment and education drive action and affinity

VERVEMARKETIN

G

Socialmarketing

Eventmarketing

Promotional

marketing

We discover the point at which the brands’ opportunities and consumer realities’ meet.

Event marketing

Our EventsTransform and inspire consumers of our brandsImmerse consumers in the brands we portray

We believe in the power of an experience to ignite the passions of a consumer.

Event marketing contd.

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EventsWe go beyond the expected to create fully customised, high

octane, brand prolific occurrences to commemorate and reinvent the products' market existence continually

• Musical Concerts• Product relaunches• Sporting Events & competitions• Conferences & Seminars• Product Retreats & Workshops

ActivationDesign, Develop & Deploy mind blowing ideas

to activate a property or sponsorship whilst bringing the brand promise to life

• Staff Database and Training Program• Turn-Key Project Management

Mobile MarketingDeliver unique brand experiences to

consumers; in their own environments, on their own time

via turn-key, flexible programs

• Mobile Promotion Platforms• Promotional Tours• Road shows• Product Sampling

Event marketing contd.Field MarketingActivate unique brand experiences

within consumers’ buying habitats via experienced & fully trained brand ambassadors

• Data Capture and Name Generation Process

• On and Off-Premises events• In-Store

Social Marketing

We believe in the power of personal interaction to effectively create an intention of behavior change.

Our campaigns empower individuals, families and communities to make informed choices about their health and welfare.

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Social CommunicationsEffective communication to

encourage the adoption of appropriate health practices including the use of products

Branding Sales teams Community interventions

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Cause Related Marketing

• Adoption and support of a cause by a second & third party

• Sponsorship of educational programmes

Corporate SocialInvestment• Driving corporate sponsorship

and participation in social investments

• Community investment• Involvement in community

causes

Capacity BuildingKnowledge and skills transfer

within communities to ensure sustainable behaviour change

• Involvement of community based organizations including youth groups, dance and drama groups, women’s groups

Behaviour Change CommunicationKnowledge and information dissemination responsible for promoting changes which will contribute to the individual’s or society’s best interest• Various interventions aimed

at specific target audiences

Health Service Marketing

• Promoting knowledge, trust and understanding of health services and their offerings

Social Marketing Mediums

Promotional Marketing

We believe innovative, multi-faceted, brand-focused promotions – are key to building long-term brand

relationships.

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We believe in the power of promotion to break through to consumers at relevant, critical decision-making moments.

Promotional Marketing mediums

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Trade ProgrammingLeverage our unique understanding of trade

constituencies to develop strong relationships and program support

• Loyalty Builders• Added Value• Merchandising

Retail ProgrammingSupport the brand promise at retail outlets

through never-been-done-before, consumer inspired mediums

• POS• Sweepstakes• Couponing• Sampling• Merchandising/Signage

IncentivesCreate relevant offers that enhance brand

perception and move consumers to immediate action

• Premiums• Value Packs• Giveaways

Immersions Leverage our unique understanding of

consumers to develop relevant promotions

• Lifestyle• Culture• Social

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Some of our Work

MTN PEOPLE POLICE MARATHON

Theme: Race Against Crime

EVENT: MARATHONLOCATION: ABUJA.

DATE: 26TH JULY 2008

Introduction MTN People Police Marathon is an

initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola.

The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport.

It was the first of its kind in the history of the Nigerian police Force

The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life

Objective: Having more of MTN cards in each of point of sale outlet in the country. Pushing all the distribution channels Pulling consumption of MTN airtime.

Mechanism:A whole team with branding and material covering intensively the whole country

Impact: creation:Activating 4 regions across

the country.During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion.

MTN Trade program

BAT Annual Conference

Omo Stain Challenge Activation

Experiences Clients Differentiator Case Studies

The rally activation with distribution of flyers

Arena Teaser & Rally Activation

The teaser activation

Arena Launch and Road show

Road Show Activation

Launch and Exhibition

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N.A.C.R.D.B. Building, Plot 7, NERCD Road,

Central Business District,Alausa - Ikeja, Lagos.

08056145926, 070383838322olatundem@vervemarketing.biz

Contact