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How are today's young consumers thinking and behaving; how is that likely to change in future; and how can brands respond
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CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
YOUTH OF … TOMORROWUNDERSTANDING TOMORROW’S CUSTOMERS TODAY
CHANGE ATTITUDES OPEN CLOSED SO?
WILLIAM HIGHAM, NEXT BIG THING
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
“Nothing endures but change" H Heraclitus, c.500 BC
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
Future Behaviours
Changing Attitudes
External Drivers
CHANGE ATTITUDES OPEN CLOSED SO?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
Spending
Hope
Prosperity
CHANGE ATTITUDES OPEN CLOSED SO?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
MILLENNIALS AGE: 16-30
BORN: 1983-1997
RECESSION GENERATIONAGE: 0-15
BORN: 1998-2013
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
DRIVERS (TECHNOLOGY) INFORMED, COMMUNAL, COMMUNICATING
OPEN / MOBILE
DRIVERS (SOCIETY / ECONOMY)
RISK AVERSE, TRADITIONAL, ENCLOSEDCLOSED / FIXED
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
Never Say NeverGlobal Citizens
Extra Pleasure LeisureGeek Chic
Cool ConnoisseursSkill-ebrity
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
Do It FluidNon FrictionNones & NeutralsGo RentalSwap ShopNo Purchase Necessary
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
Happy FamiliesHome Sweet Home
New Puritans Play & Display
Social DownsizingCommunal Commerce
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
More To Life Tradition With A TwistPatriot GainsSimple LifeDigital DetoxSpiritual Life?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
So what does this mean?
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
CHANGE ATTITUDES OPEN CLOSED SO?
Brand Aid: knowledge, support, inspiration
Brand Families: honesty, community
Novelty + Reliability
Technology + Humanity
Fluidity + Heritage
CONTACT US
Telephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good
Next Big Thing is one of Britain’s most respected trend & consumer strategy
consultancies.
It was founded by consumer trends expert and author William Higham in 2002. Since then, we’ve worked with diverse blue chip clients
across a wide range of sectors: BBC to HSBC, AOL to Universal.
Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting
Consumer Trends for Profit (Kogan Page, 2009).
Thank you
CHANGE ATTITUDES OPEN CLOSED SO?
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