(Sponsor Spotlight) Delivering Value in a Multi-Platform World

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Speaker: Kim Luegers DIRECTOR OF MOBILE MARKETING, PANDORA

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Delivering Value in a Multi-Platform World

2

Charting the Music Discovery Landscape

Owned

Live Music

Cloud

Media/Blogs

Radio

Broadcast Online

On Demand

Social

3

Our Mission: Redefining Radio

• Connect people with music they love• Help people discover new music• Personalize the experience• Create positive bonds

between brands, bands and fans

Genome Pic: Sven Geier

6:30am: Waking Up

8am: Commuting

9-5pm: Workplace

6pm: On the Go

8pm: Evening at Home

Pandora is Part of Listeners’ Daily Routine

4

5

Reaching Users Cross-Platform

Source: comScore Total Universe, July 2011

6

Pandora is Seamless, Simple, Personal

7

All Attention on Your Brand

Pandora Clock Radio Station Clock

Music

Music

Music

Music

Music

Commercial Pod(average of 8 commercials)

1 Commercial

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