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Speaker: Kim Luegers DIRECTOR OF MOBILE MARKETING, PANDORA
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Delivering Value in a Multi-Platform World
2
Charting the Music Discovery Landscape
Owned
Live Music
Cloud
Media/Blogs
Radio
Broadcast Online
On Demand
Social
3
Our Mission: Redefining Radio
• Connect people with music they love• Help people discover new music• Personalize the experience• Create positive bonds
between brands, bands and fans
Genome Pic: Sven Geier
6:30am: Waking Up
8am: Commuting
9-5pm: Workplace
6pm: On the Go
8pm: Evening at Home
Pandora is Part of Listeners’ Daily Routine
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5
Reaching Users Cross-Platform
Source: comScore Total Universe, July 2011
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Pandora is Seamless, Simple, Personal
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All Attention on Your Brand
Pandora Clock Radio Station Clock
Music
Music
Music
Music
Music
Commercial Pod(average of 8 commercials)
1 Commercial