Sis sat 1000 lori weiman

Confidential & Proprietary

The Reinvention of Entertainment

Lori Weiman, @SearchMonitor

Confidential & Proprietary

Full Service Network 1995 - 1997 ITV, Phone, & Broadband Web Movies on Demand News on Demand Games – Play Against Your Neighbors Movie Trailers & Theater Times on Demand Pizza Hut Order Thru the TV Shopping – Buying Stamps Most Popular

Shopping App!

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Experimentation with Voice Activated Remote

TV – PUT ON SPONGEBOB

!

Confidential & Proprietary

Experimentation with Voice Activated Remote

NO!!TV PUT

ON BEN10

TV – PUT ON SPONGEBOB

!

Confidential & Proprietary

Experimentation with Voice Activated Remote Leads to Expensive Medical & Therapy Bills…

NO!!TV PUT

ON BEN10

TV – PUT ON SPONGEBOB

!

Confidential & Proprietary

Obstacles to Adoption/Deployment Technical Stuff

Digitizing Content, Storage, Cost/Size of Set-Top Box Laying Fiber/Coax, Storage

Business Model Fears & Legalities Wrestling with Distribution Windows for Movies

designed to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model

TV Broadcasting Rights & Re-Broadcasting Rights Copyright issues Licensing Agreements

VODVOD

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Time Table for Technology Adoption - Long DVR: 10+ Years for >50% Adoption Telephone: 45 yrs 1900 – 1945 [barrier to entry =

pipeline] Refrigerator: 20 yrs 1920 – 1940 Color TV: 10 yrs 1960 – 1970 Microwave: 10 yrs 1970 - 1980 Cell Phone: 15 yrs 1985 - 2000 [barrier to entry =

towers] Internet: 6 yrs 1995 – 2001 [starting with Mosaic] Smart Phones: 3 yrs 2008 - 2011

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Darwinian Advancements – Faster Now

Survival of the Fittest. Eat or Be Eaten

Cable TV DVR

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Darwinian Advancements

Flat Screen Fat Screen

Survival of the Fittest. Eat or Be Eaten

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Darwinian Advancements

Survival of the Fittest. Eat or Be Eaten

Confidential & Proprietary

Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten

PINBALLBOWLING

Confidential & Proprietary

Darwinian Advancements

Survival of the Fittest. Eat or Be Eaten

Confidential & Proprietary

Darwinian Advancements

Survival of the Fittest. Eat or Be Eaten

Confidential & Proprietary

Darwinian Advancements

Tablets Netbooks

Survival of the Fittest. Eat or Be Eaten

Confidential & Proprietary

Darwinian Advancements

Search Portal

Survival of the Fittest. Eat or Be Eaten

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Darwinian Advancements

Survival of the Fittest. Eat or Be Eaten

Confidential & Proprietary

Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten

Social Crowds Word-of-Mouth

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Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten

Texting

Talking(?)

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THE FUTUR

E….

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Vying for the Future Right Now GoogleTV & Apple TV

Searchable web and tv listings (not content) @ the same time

Dual View – watch tv and get the web at the same time Built into Sony TV, requires gigantosaurus key pad Buy a separate keyboard – logitech $299 Who Will Eat GoogleTV? APPLE TV? CABLE?

Fios/Comcast apps for ipad/iphone Remote Control & DVR Control from your phone or iPad! TV access from your iPad – only eligible channels Share what you are watching with Friends – Social

Component BUMMER ALERT: COMCAST APP CRASHES

2 stars in the app store and lots of complaints

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TV Rights Present Day Examples

•Not Available on Demand•Until Recently, Not Available Online. 1 episode•Only Available As a Live Broadcast or For Purchase on iTunes

•Available On Demand•Available Online – All Episodes•Available as a Live Broadcast•Available on iTunes

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Predictions Take TV with You – Any Device, Any Place

broadcast rights get resolved… Searchable Content

Entire libraries are available – all episodes of every show. Channel Surfing Goes Away Viewers Search for Content Categorically or Textually,

Along With Traits Like: Science Fiction, Home Improvement, Comedy, Cooking, Travel When Was it Created Consumer Ratings – Your Friends, Your Community, The World Popularity e.g. # of Views Total, # of Views / Person

Optional Twitter Feed Streams During Video Viewing Gaming Convergence On TV – multi-player goes

mainstream Crime is Solved 10x Faster Through Social

Networking Integrated with News Feeds

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More Marketing Opportunities for Us Demographic categories defined based on

content likes/dislikes Search Advertising in the Video Guide Video ad insertions become actionable TV Marketers mind meld with Search

Marketers Online & Offline Teams become Unified

Lori WeimanLori@TheSearchMonitor.com

@ SearchMonitor