Sis sat 1000 lori weiman

Confidential & Proprietary

The Reinvention of Entertainment

Lori Weiman, @SearchMonitor


Full Service Network 1995 - 1997 ITV, Phone, & Broadband Web Movies on Demand News on Demand Games – Play Against Your Neighbors Movie Trailers & Theater Times on Demand Pizza Hut Order Thru the TV Shopping – Buying Stamps Most Popular

Shopping App!


Experimentation with Voice Activated Remote

TV – PUT ON SPONGEBOB

!


Experimentation with Voice Activated Remote

NO!!TV PUT

ON BEN10


!


Experimentation with Voice Activated Remote Leads to Expensive Medical & Therapy Bills…

NO!!TV PUT

ON BEN10


!


Obstacles to Adoption/Deployment Technical Stuff

Digitizing Content, Storage, Cost/Size of Set-Top Box Laying Fiber/Coax, Storage

Business Model Fears & Legalities Wrestling with Distribution Windows for Movies

designed to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model

TV Broadcasting Rights & Re-Broadcasting Rights Copyright issues Licensing Agreements

VODVOD


Time Table for Technology Adoption - Long DVR: 10+ Years for >50% Adoption Telephone: 45 yrs 1900 – 1945 [barrier to entry =

pipeline] Refrigerator: 20 yrs 1920 – 1940 Color TV: 10 yrs 1960 – 1970 Microwave: 10 yrs 1970 - 1980 Cell Phone: 15 yrs 1985 - 2000 [barrier to entry =

towers] Internet: 6 yrs 1995 – 2001 [starting with Mosaic] Smart Phones: 3 yrs 2008 - 2011


Darwinian Advancements – Faster Now

Survival of the Fittest. Eat or Be Eaten

Cable TV DVR


Darwinian Advancements

Flat Screen Fat Screen






Darwinian AdvancementsSurvival of the Fittest. Eat or Be Eaten

PINBALLBOWLING









Tablets Netbooks




Search Portal







Social Crowds Word-of-Mouth



Texting

Talking(?)


THE FUTUR

E….


Vying for the Future Right Now GoogleTV & Apple TV

Searchable web and tv listings (not content) @ the same time

Dual View – watch tv and get the web at the same time Built into Sony TV, requires gigantosaurus key pad Buy a separate keyboard – logitech $299 Who Will Eat GoogleTV? APPLE TV? CABLE?

Fios/Comcast apps for ipad/iphone Remote Control & DVR Control from your phone or iPad! TV access from your iPad – only eligible channels Share what you are watching with Friends – Social

Component BUMMER ALERT: COMCAST APP CRASHES

2 stars in the app store and lots of complaints


TV Rights Present Day Examples

•Not Available on Demand•Until Recently, Not Available Online. 1 episode•Only Available As a Live Broadcast or For Purchase on iTunes

•Available On Demand•Available Online – All Episodes•Available as a Live Broadcast•Available on iTunes


Predictions Take TV with You – Any Device, Any Place

broadcast rights get resolved… Searchable Content

Entire libraries are available – all episodes of every show. Channel Surfing Goes Away Viewers Search for Content Categorically or Textually,

Along With Traits Like: Science Fiction, Home Improvement, Comedy, Cooking, Travel When Was it Created Consumer Ratings – Your Friends, Your Community, The World Popularity e.g. # of Views Total, # of Views / Person

Optional Twitter Feed Streams During Video Viewing Gaming Convergence On TV – multi-player goes

mainstream Crime is Solved 10x Faster Through Social

Networking Integrated with News Feeds


More Marketing Opportunities for Us Demographic categories defined based on

content likes/dislikes Search Advertising in the Video Guide Video ad insertions become actionable TV Marketers mind meld with Search

Marketers Online & Offline Teams become Unified

Lori [email protected]

@ SearchMonitor

Entertainment & Humor

Sis sat 1000 lori weiman