Servitization continuum

Servi&za&on+con&nuum+–+a+view+of+the+customer5supplier+interface!

This!is!a!helpful!model!to!understand!the!journey!for!transforming!a!manufacturing!business!into!a!service!organiza9on!–!it!also!helps!understand!service;partnerships!!

Service!Innova9on!–!alignment!of!drivers!|!Dr!Shaun!West!

Increasing!servi9za9on

!

Design! Manufacture! Deliver! Operate! Support! End!of!use!

Supp

liers!

Custom

ers!

Interac9ons!transac9onal!with!some!peripheral!services!

Product!+!service!delivery!

Customiza9on!of!products!and!services!

Products!and!services!!co;designed:!total!solu9ons!

‘Challenges!in!transform

ing!manufacturing!organiza9

ons!into!produ

ct;

service!providers’,!J!of!M

anufacturing!techn

ology!managem

ent,!Vol!21,!

No!4,!2010,!pp4

49!

hTps://dspace.lib.cranfi

eld.ac.uk/bitstream/182

6/52

70/1/

Challenges_into_

transforming_manufacturing_o

rganisa9

ons.pd

f!