Workshop for tu delft facebook page owners

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Workshop for facebook page owners

Marion van Putten & Karlijn de Wit

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Your facebook pages

• Have you set a goal?• Have you set your target audience?• Do you have a content strategy?

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How to attract fans to your Page

• Via your website

• Email sign

• Contests • Mind the rules• Keep the price relevant

• Good and relevant content!

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Pay attention to your Page

• Cover photo• Inspire• Mind the rules

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Pay attention to your Page

• Cover photo• Inspire• Mind the rules

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Pay attention to your Page

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Pay attention to your Page

• Make sure your contact info is right

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Nice, but…

• “Less than one percent of your fans ever go back to your facebook page”

• “85% of all page interaction is in your fans own newsfeed”

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It’s all about interaction!

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How to get into that newsfeed?

• It’s not about the number of fans

• It’s the interaction that counts!

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How to get into that newsfeed?

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Edgerank

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Edgerank

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Edgerank

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Edgerank

• Facebook is not twitter• Facebook is no RSS feed

• Consequece Edgerank: Make sure you post your content at the right time and make sure it generates interaction. Else less and less fans will see your satus updates.

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Content is King

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Tips & Tricks

• Post outside office hours• Scheduling tool

• Keep it short (interaction decreases after 240 characters)• Tone of voice• Daily (but not too pushy)• Photo’s, photo’s, photo’s• Video’s• Ask (relevant) questions• Fill in the blanks• Celebrate!

• Language?• Workflow?

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What works for TU Delft Library

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What works for TU Delft Library

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What works for TU Delft

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How can we all work together?

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Social media cafe