Winter College Presentation

The Missing Link to Economic Recovery

2012 Winter CollegeFebruary 17, 2012

Christine A. PoonDean and

John W. Berry, Sr. Chair in Business

…But First, Background on Fisher College of Business• ~4800 undergraduate students• ~950 graduate students • ~120 faculty• Rankings:

– Undergraduate program 14th in nation*

– MBA program top 25 in the nation

– Corporate recruiters rank Fisher second in the nation**

* U.S. News and World Report** The Wall Street Journal

Building and Extending Our Reputation

Innovate on the Basics and Imagine the Possibilities

Building and Extending Our Reputation

And Be Different

And Be Different

And Be Different

Idealized Center of Excellence

• Interdisciplinary

• Academic Strength and Interest

• Economic Interest to Region/Nation

• Generate Innovative Research

• Collaboration among Companies and College

• Student Engagement

Key Middle Market Learnings

Huge U.S. Economic Contributor

<$10M Annual Revenue

~6M Businesses

35% Employment

Small Business Small Business Middle MarketMiddle Market Big Business Big Business

>$1B Annual Revenue

~2,000Businesses

31% Employment

$10M - <$1B

Annual Revenue

195,000 Businesses

34%Employment

If the U.S. Middle Market were a global economy,

it would rank among the top five in the world

Middle Market 2010 estimated GDP is about $3.8T

$14.7T $5.9T $5.5T $3.3T $2.6T

Source: BEA, US Census, OSU/GE Analysis

Source: CIA World Factbook

Key Middle Market Learnings

Key Middle Market Learnings

Resilient –

job creator even in tough times

82%82%Survivorship rate

Key Middle Market Learnings

• Unprecedented credit crisis

• Severe economic downturn

• Sharply increasing commodity costs

• Sweeping regulatory changes

Adding

from 2007-2010

MM+2.2M

Jobs

MM+2.2M

Jobs

Key Middle Market Learnings

Key Middle Market Learnings

Foundation of Communities

Markets operated in

Middle Market

Big Business

4343%% 3030%% 2727%%

1818%% 2222%% 6060%%

Local/regionalLocal/

regional NationalNational GlobalGlobal

Key Middle Market Learnings

Key Middle Market Learnings

Diverse and Complex

18

5050%% 44%%

1414%%

6767%%

3131%%

1313%%

Other

4040%%

3737%% 99%%

11%%2020%%

55%%

Small Business

Middle Market

Big Business

Ownership Structure

Key Middle Market Learnings

19

Optimistic

We Found They are…

1 1 inin 4 4Big

businesses were Middle

Market companies

five years ago

11⁄⁄33reported

10%+ revenue

growth vs. 2007/2008

More than

Key Middle Market Learnings

Reported Growth:

All growing at 3 to 5 times rate of GDP growth

99%%“Growth Champions”

Key Middle Market Learnings

Superior talent management

Strong management culture

Sharper customer focus

Invest in innovation

Broader geographic vision

Distinguishing Characteristics

Key Middle Market Learnings

Key Middle Market Learnings

23

The health of the Middle Market is vital to overall

U.S. prosperity

24

Our Findings are the Tip of the Iceberg

Center for the Middle Market

Research & Research & InfluenceInfluence

Corporate Corporate OutreachOutreach

Student Student Learning Learning

and and ExperienceExperience

National Center for the Middle National Center for the Middle MarketMarket

Become the nation’s thought leader in the Middle Market

Davos of the Middle Market

• Increase understanding of the Middle Market

• Strengthen and build capabilities

• Attract the best and brightest talent to Middle Market firms