Twitter 101 for the Kelowna Chamber of Commerce

Finally Get

Twitter

Frithjof [fridge-off]Petscheleit

Set up your account

right

Followers and following

Making sense in 140

characters

#Hashtags

Discuss Inform Share Broadcast

Learning Research Discovering Information

Why Twitter?

Follow to Listen Reach Followers

Twitter is a networking tool

What to do with Twitter? Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen…….

http://tweet4ok.com/top-uses-for-twitter/

Social Media Strategy Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”

Who do you want to meet?

Resources Ambassadors

Share information valuable to you

Easy to read Well researched Your topics Your style Local (?)

Large network Eager to share Authority Follow back Responsive Track record

Set up your Twitter Profile @yourname

◦ Short◦ Unique◦ Try to stay away from Numbers and _◦ Branding◦ Easy to type◦ Easy to remember

Set up your Twitter Profile

Your Twitter Profile is your Business card First Impressions count!

◦ Consistent Branding◦ Custom Avatar (No egg)◦ Bio◦ Custom Background

Set up your Twitter Profile Avatar

◦ Image size 400 x 400 pixel◦ Clear head shot◦ Square Logo◦ Branding◦ No .gif wiggly pictures◦ No dogs, kids, trees……

Many people remember you by your Avatar rather than your name!

Don’t change too often!

New Cover Image

New Cover Image

Protecting your tweets? You can choose

who can see your updates

Why?

The true power of Twitter is in the open platform. Limiting the people that can see your posts

If you want to choose who can read your updates Platforms like Facebook may be a better choice

What to Say?

Focus on conversations

@mentions are like email addresses

Listen and learn Share (RT) Build relationships

140 Characters

RT = Re-tweet Add a comment Credit source Possibly shorten

Why? Get noticed Share information Similar to Facebook “Like”

#hashtag

http://tweet4ok.com/hashtag/ https://twitter.com/search-home https://twitter.com/search-advanced #FF #FollowFriday