Think Before you Post - Using Social Media in the Workplace

THINK BEFORE YOU POST…Using Social Media in the Workplace-Dr. Curtis R. Rogers, Communications Director, SC State Library | 803-734-8928 crogers@statelibrary.sc.gov

• Library card sign up/Overview of library services• Social Media for PR• Thinking Differently

about Social Media• Do’s and Don’ts• Resources• Q&A

“The days of shouting and imposing your message on the masses are gone.”

– Erik Qualman, Author of Socialnomics

Social Media for Public Relations

• What types of social media are out there?• How are state

agencies and organizations using them?• Why is social media

different from traditional forms of communication (i.e. email, telephone, press releases)? • How is it effective?• Lets look at some

examples…

Social media sites will change.

Concepts will not. Be flexible.

1. It’s really easy!

2. There’s no cost involved.

3. Do I only use Facebook?

4. Social Media is the only solution…

Myths about Social Media Marketing

How does your organization use social media to connect with customers?

Thinking Differently About Social Media

Interact with people in social media, or risk becoming irrelevant.

Using Social Media in the WorkplaceDid you see Sara’s bachelorette party pictures on Facebook? So Mike is looking for a new job while we’re thinking about promoting him?

Friend your boss or colleaguesShare personal opinions about your workplace or coworkersLeak confidential work related information

Stay logged in all day (unless you’re in PR)

Waste time or get distracted

Don’t Use for work

related research

Understand your social media policy

Promote or share work related resources

Learn how to use social media effectively

Communicate with followers, *friends and *family

Do

Resources available from the State Library• Doing social media so it matters by Laura

Solomon• Social media analytics : effective tools for

building, interpreting, and using metrics by Marshall Sponder.

• Mining the social web by Matthew A. Russell.

• The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay.

• ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.

Brainstorming – Share Ideas & Share Solutions (5 minute exercise)

1. What are some innovative ways you COULD use social media for your organization?

2. What are some ways you SHOULD NOT use social media for your organization?

3. What do you think is the best social networking tool and why?

Q&A Dr. Curtis R. Rogers803-734-8928crogers@statelibrary.sc.gov

www.statelibrary.sc.gov