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THINK BEFORE YOU POST…Using Social Media in the Workplace-Dr. Curtis R. Rogers, Communications Director, SC State Library | 803-734-8928 [email protected]
• Library card sign up/Overview of library services• Social Media for PR• Thinking Differently
about Social Media• Do’s and Don’ts• Resources• Q&A
“The days of shouting and imposing your message on the masses are gone.”
– Erik Qualman, Author of Socialnomics
Social Media for Public Relations
• What types of social media are out there?• How are state
agencies and organizations using them?• Why is social media
different from traditional forms of communication (i.e. email, telephone, press releases)? • How is it effective?• Lets look at some
examples…
Social media sites will change.
Concepts will not. Be flexible.
1. It’s really easy!
2. There’s no cost involved.
3. Do I only use Facebook?
4. Social Media is the only solution…
Myths about Social Media Marketing
How does your organization use social media to connect with customers?
Thinking Differently About Social Media
Interact with people in social media, or risk becoming irrelevant.
Using Social Media in the WorkplaceDid you see Sara’s bachelorette party pictures on Facebook? So Mike is looking for a new job while we’re thinking about promoting him?
Friend your boss or colleaguesShare personal opinions about your workplace or coworkersLeak confidential work related information
Stay logged in all day (unless you’re in PR)
Waste time or get distracted
Don’t Use for work
related research
Understand your social media policy
Promote or share work related resources
Learn how to use social media effectively
Communicate with followers, *friends and *family
Do
Resources available from the State Library• Doing social media so it matters by Laura
Solomon• Social media analytics : effective tools for
building, interpreting, and using metrics by Marshall Sponder.
• Mining the social web by Matthew A. Russell.
• The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay.
• ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.
Brainstorming – Share Ideas & Share Solutions (5 minute exercise)
1. What are some innovative ways you COULD use social media for your organization?
2. What are some ways you SHOULD NOT use social media for your organization?
3. What do you think is the best social networking tool and why?
