Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

Jennifer Campbell

General Manager, Commercial Marketing

Canada Post

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

The MarketerThe Marketer’’s Dilemmas Dilemma

Month xx — Audience — 3 PROTECTED B or CONFIDENTIAL

1. Digital Fatigue (Consumers)1. Digital Fatigue (Consumers)

2. Digital Doubt (Marketers)

Two Trends:

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

40% Decline in Six Years40% Decline in Six Years

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

30%?

10%?

2%?

Month xx — Audience — 6 PROTECTED B or CONFIDENTIAL

1. Digital Fatigue (Consumers)

2. Digital Doubt (Marketers)2. Digital Doubt (Marketers)

Two Two

Trends:Trends:

Month xx — Audience — 7 PROTECTED B or CONFIDENTIAL

The Age of Digital DisillusionmentThe Age of Digital Disillusionment

A Dangerous Question: Does Internet Advertising Work at All? – The Atlantic (June 2014)

Ad Fraud: Are Your Digital

Dollars Going Down the Drain?– CMO.com (June 2014)

Marketers Remain Unsure

of Social’s Value

– Forrester Resea

rch (August 2013)

2014: A Year of Self)Doubt for Marketers– Hubspot (January 2014)

Half of Digital Marketers Doubt their Skills– Marketing Magazine (September 2013)

Forrester: Brands are Disillusioned with Facebook– Web Pro News (March 2014)

80% of CEOs have Lost Trust in their Marketers

– Chief Outside

rs (February

2014)

WHAT THE DECLINE OF FACEBOOK MEANS FOR

THEIR ADVERTISERS

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

“For some brands, as much as 25 to 50% of the

money spent on online ads is wasted.”

The Globe & Mail, “Bots, consumers and budgets: The

growing threat of ad fraud,” August 8, 2014

Digital AdvertisingDigital Advertising’’s s ““Bot ProblemBot Problem””

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

IS YOUR ONLINE

ADVERTISING

REACHING

SOMEONE?

OR SOMETHING?

Month xx — Audience — 10 PROTECTED B or CONFIDENTIAL

The Time is RightThe Time is Right

For

Better

Faster

Cheaper

More Targeted

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

Inspiration from Around the GlobeInspiration from Around the Globe

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.

Physical, DigitalPhysical, Digital……Engaging the SensesEngaging the Senses

Month xx — Audience — 15 PROTECTED B or CONFIDENTIAL

The Power Channel for Activation?

Month xx — Audience — 16 PROTECTED B or CONFIDENTIAL

Smart features “turn on”known products to make

them more intelligent, interactive and user-friendly

We Can Make Direct Mail “Smart”

Visual Slide Library

For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.