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THE 3 TYPES
OF MUSIC
VIDEO
1.
PER
FOR
MA
NC
E
Performance videos feature the
artist or band performing the song
in a studio, concert or other
situation. Most music videos
feature at least a small amount of
performance.An example of a performance
based music video is Jake Bugg,
What Doesn’t Kill You:
http://www.youtube.com/watch?v=bxjZb
FpBpbEThe video features Jake Bugg lip
syncing and playing guitar
throughout.
2. C
once
ptu
al
A conceptual music video focuses
on one idea- or concept. The concept
is often obscure and has nothing to
do with the song itself. Concept
videos often have an element of
performance embedded within it.
An example of a conceptual music
video is Biffy Clyro, Mountains:
http://www.youtube.com/watch?v=NfzwM4
pdyxU&list=PL2WqdfGAhg7HZ6O1Yc
W9R3lEhq_wKQj4uAlthough the video also has a
performance concept, it
predominantly features a giant chess
match in which the characters are
alive; chess has nothing to do with
the song itself.
3. N
arr
ati
ve
A narrative video tells a story
which may, or may not have
anything to do with the song. In
some cases a narrative video could
also be described as conceptual,
performance or even all three.
An example of a narrative music
video is Bon Jovi, Always:
http://www.youtube.com/watch?v=9BMw
cO6_hyA&index=8&list=PL1487B0
A90D0B66E5The video tells the story of the
main character and his girlfriend.
Although the video also has a
performance concept to it, it
mostly focuses around the story.
Com
bin
ati
on
An example of a music video
that combines all three
types is Coldplay, The
Scientist:http://www.youtube.com/watch?v=
9BMwcO6_hyA&index=8&list
=PL1487B0A90D0B66E5
This video combines
narrative, performance and
conceptual. Throughout the
artist is lip syncing (performing,) the video
shows a sequence of events
which tell a story, and the
concept is that it is filmed
backward.
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