THE 3 TYPES

OF MUSIC

VIDEO

1.

PER

FOR

MA

NC

E

Performance videos feature the

artist or band performing the song

in a studio, concert or other

situation. Most music videos

feature at least a small amount of

performance.An example of a performance

based music video is Jake Bugg,

What Doesn’t Kill You:

http://www.youtube.com/watch?v=bxjZb

FpBpbEThe video features Jake Bugg lip

syncing and playing guitar

throughout.

2. C

once

ptu

al

A conceptual music video focuses

on one idea- or concept. The concept

is often obscure and has nothing to

do with the song itself. Concept

videos often have an element of

performance embedded within it.

An example of a conceptual music

video is Biffy Clyro, Mountains:

http://www.youtube.com/watch?v=NfzwM4

pdyxU&list=PL2WqdfGAhg7HZ6O1Yc

W9R3lEhq_wKQj4uAlthough the video also has a

performance concept, it

predominantly features a giant chess

match in which the characters are

alive; chess has nothing to do with

the song itself.

3. N

arr

ati

ve

A narrative video tells a story

which may, or may not have

anything to do with the song. In

some cases a narrative video could

also be described as conceptual,

performance or even all three.

An example of a narrative music

video is Bon Jovi, Always:

http://www.youtube.com/watch?v=9BMw

cO6_hyA&index=8&list=PL1487B0

A90D0B66E5The video tells the story of the

main character and his girlfriend.

Although the video also has a

performance concept to it, it

mostly focuses around the story.

Com

bin

ati

on

An example of a music video

that combines all three

types is Coldplay, The

Scientist:http://www.youtube.com/watch?v=

9BMwcO6_hyA&index=8&list

=PL1487B0A90D0B66E5

This video combines

narrative, performance and

conceptual. Throughout the

artist is lip syncing (performing,) the video

shows a sequence of events

which tell a story, and the

concept is that it is filmed

backward.