Social Media & Public Engagement

Social Media & PEErinma Ochu@erinmaochu

Schedule

15.30: Aims

15.35: Interest, Experience & Problems

15.40: Audience Insights & channels

15.45: Case Study: Turing’s Sunflowers

15.55: Exercise

16.20: Feedback & Close

What is public engagement

• Myriad of ways in which activity and benefits of higher education and research can be shared with the public

• Engagement is by definition a two-way process, involving interaction, listening, the goal of generating mutual benefit

National Coordinating Centre for Public Engagement

What is public engagement

National Coordinating Centre for Public Engagement

Aims

• Share Tips & Insights

• Learn about audiences online

• Consider measuring & monitoring success

Cross Platform Behaviour

• Multi-screeners

• Usage driven by context

– E.g. location, goal, time available

• Frequently move between devices

• 4 main devices for different purposes

http://bit.ly/1aZHPgA

Social Media Strategy Checklist

• Communications plan?• Which channels?• Day to day running?• Building Community?• Measurement?• Reputation

management?• Exit Strategy?

http://bit.ly/11p7M7P

Who’s online?

http://bit.ly/ZhypGy

Audience insights

• Who’s using which channels (country, age, income, gender): http://bit.ly/10NGacZ

Audience insights

• When to post: http://bit.ly/1aZGgzh

@turingsunflower@turingsunflower

…the sunflower is mine… Van Gogh 1880

…the sunflower is mine… Van Gogh 1880

@turingsunflower@turingsunflower

Blog: http://www.turingsunflowers.com/blog/Facebook page: https://www.facebook.com/TuringSunflowersFlickr pool: http://www.flickr.com/groups/turingsunflower/Twitter account: https://twitter.com/TuringSunflowerYouTube channel: http://www.youtube.com/playlist?list=PLF8432F8A908BA542 Website: http://www.turingsunflowers.com

BBC Learning

What did people do?

http://www.Sallyfort.com http://bit.ly/ZL3sSd

Monitoring Impact

• Bitly: https://bitly.com • Impact story: http://impactstory.org/• Google analytics: http://bit.ly/14dFPkF• Facebook Insights: http://on.fb.me/10VSzbk

Problem 1• Consider an audience you’d like to engage

with?

• How could you find out what interests them?

• How might you engage them in your research?

http://bit.ly/17WDS00

Problem 2• Consider your online presence as researcher

• How could you increase and make your work more accessible using social media

• How might you monitor your online impact?

Resources• These slides: www.slideshare.com/erinmaochu

• Social Media & PE links from presentation: http://bitly.com/bundles/o_7qq0emcjno/1

• Using twitter in research, teaching and impact: http://bit.ly/ZqHbql

• ESRC guidance: http://bit.ly/11fq33i

• Social Media for research, Newcastle University: http://bit.ly/16GAUMB

• Becoming a networked researcher: http://bit.ly/12qYjAr

• Open Data: http://bit.ly/14s7pqS

• Altmetrics, a manifesto: http://altmetrics.org/manifesto/

• Scheduling tools: http://bit.ly/16GCz4M

www.slideshare.com/erinmaochu

erinma.ochu@manchester.ac.uk