Social Media & Online Marketing

Mostafa Hussien

All Copy Rights Saved to the 7th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/2012 www.scci-cu.com

Topic Code: MRV-01-2012

Instructed on: 17- Feb -2012 | Session: #05

1.6 million people pass

through Times Square each

day.

with 276,000 of them

actually working there.

Social Media is about the people! Not about

your business. Provide for the people and the people will provide for you.

Matt Goulart, webstarcontent.com

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In October 2011, Social Networking reached

1.2 billion users. 82.4% of the world’s online population.

The Power of Social Media

Is the number of users on Facebook

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If Facebook Were A Country, It

Would Be The 3rd Most Populated

after China and India.

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Social Media in Egypt

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Category 1 Category 2 Category 3 Category 4

Series 1

Series 2

Series 3

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Currently, there are 9,544,400 Facebook users in Egypt, grew by more than 991,140 in the last 6 months which makes it #20 in

the ranking of all Facebook statistics by country.

The most popular online activities among Egyptian Internet users are:

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TOP 5 brands in Egypt

0 400,000 800,000 1,200,000

Etisalat Misr (community)

Nokia Egypt

Pepsi Masr

Coca-Cola Egypt

Vodafone Egypt

Developing Facebook

Marketing Plan

• Targeting your Audience.

• Identifying your marketing Goals.

• Crafting your message.

• Applying some Facebook marketing resources.

Developing Facebook

Marketing Plan

• Targeting your Audience.

• Identifying your marketing Goals.

• Crafting your message.

• Applying some Facebook marketing resources.

Define your Audience

Define your Audience

• Who are they ?

• How they want to be spoken to ?

• What is the message they want

to receive ?

Developing Facebook

Marketing Plan

• Targeting your Audience.

• Identifying your marketing Goals.

• Crafting your message.

• Applying some Facebook marketing resources.

Marketing Goals

• Building your brand awareness.

• Driving your sales.

• Forming a community of people who

share your values. (video)

• Listening to feedback about your brand.

Developing Facebook

Marketing Plan

• Targeting your Audience.

• Identifying your marketing Goals.

• Crafting your message.

• Applying some Facebook marketing resources.

To utilize Social Media tools effectively and properly,

you must absolutely generate spontaneous communications in direct response to what others are

saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged. Aliza Sherman, Co-Founder of Conversify

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Developing Facebook

Marketing Plan

• Targeting your Audience.

• Identifying your marketing Goals.

• Crafting your message.

• Applying some Facebook marketing tactics.

Applying some Facebook marketing

tactics

• Presence.

• Advertising.

• Applications.

• Contests.

• Events.

Seven Reasons Why Your Business

Needs a Facebook Page

• Get More Attention from Search Engines.

• Enter the Social Network Community.

• Target a Global Digital Audience.

• Attract Unlimited New Clients.

• Run a Promotion Just for Your Fans.

• Host a Fabulous Event.

• Promote a Worthy Cause.

Seven Business Etiquette Tips for Facebook

• Don’t Forget Birthday Greetings.

• Keep It Clean.

• Dress Your Page Up with Applications.

• Respect the Wall.

• Be Careful When Talking to Strangers.

• Don’t Be Afraid to Ignore a Fan.

• Maintain Your Privacy.

You can’t buy attention anymore. Having a huge

budget doesn’t mean anything in Social Media…The old paradigm was pay to play. Now you get back what

you authentically put in. You’ve got to be willing to play to play.

Alex Bogusky, Co-Chairman of CP&B

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