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© 2013 YCHANGE International LLC. All rights reserved
Using Social Networking
To Grow Your Business
Small Business Development Centers
© 2013 YCHANGE International LLC. All rights reserved
Provide: Workshops, Seminars and Long Term Classes Business Counseling
Are funded by: Sponsoring Community College Small Business Administration (SBA) OECDD (Lottery Money)
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© 2013 YCHANGE International LLC. All rights reserved
Portland Metro Area SBDC’s Mt. Hood CC
Downtown Gresham 503-491-7658
PCC Lloyd Center Suite 2025 503-978-5080
CCC Harmony Campus 503-656-4447
Vancouver SBDC 360-260-6372
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© 2013 YCHANGE International LLC. All rights reserved
Introductions
Jim Smith Business Advisor and Instructor @
MHCC, SBDC Experience (503) 922-0784 [email protected]
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Agenda
1. Determine The Customer Segment2. Blogs 3. RSS4. Facebook5. Twitter6. LinkedIn, Foursquare, YouTube, Etc.7. Discussion
Call © 2013 YCHANGE International LLC. All rights reserved Slide 5
Who is the favorite customerWhat is their painHow do they describe it in their words
Your Customer Segment
© 2013 YCHANGE International LLC. All rights reserved Slide 6
Listen to your customers Learn to think inside their box Learn their language Learn to walk in their shoes
The Marketing Message
Using what you learned about your customers and the language they use to describe your offerings….how you describe what you do to them.
© 2013 YCHANGE International LLC. All rights reserved Slide 7
Communicate The Message
Via The Different Media
Classical Media
Digital/Electronic Media
© 2013 YCHANGE International LLC. All rights reserved Slide 8
Classical Media
© 2013 YCHANGE International LLC. All rights reserved
Broadcast Print Conversation Mail PR
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Digital/Electronic Media
Web Sites, eMail Social Media, Blogs,
© 2013 YCHANGE International LLC. All rights reserved Slide 10
…Just a location
You have to make it into a destination.
A Website Is…
Your Customers Use It – not to find you – But To Check You Out!
© 2013 YCHANGE International LLC. All rights reserved Slide 11
Content
The most important aspects of your site: To speak to your target market/visitor’s
true need You need to listen first, to understand the
language You write differently for the Web than you
do for anything else Use the site to establish credibility
© 2013 YCHANGE International LLC. All rights reserved Slide 12
Social Media Social media use rising: More than 500 million people on Facebook
and more than 1.2 billion Twitter updates in January 2010 alone. More than 71% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2010
Small businesses are dominant players: Small businesses are cashing in quickly on social media. The increase in use over the past year is up from 12% to 24 %.
Mass consumer adoption of social media: 93% of social media users say your company should have a social media presence. 56% of users feel both more closely connected with and better served by companies when they can interact with them in a social media environment
Social media drives search engine optimization: improving search engine rankings
© 2013 YCHANGE International LLC. All rights reserved Slide 13
© 2013 YCHANGE International LLC. All rights reserved
RE-THINKING “social” Networking
In 2010, Gen Y outnumbered Baby Boomers using Social Networking Technologies
96% joined a social network 1 out of 8 couples married last year met online Radio 50 million users = 38 years facebook reached 100 million in 9 months! facebook “country,” third largest in the world Twitter – 75 million visitors in January Twitter – 50 million tweets per day
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To listen to your customers
Social Media Tools
RSSBlogsFacebookTwitterLinkedInPinterestYouTubeGoogle+ InstagramYelp
© 2013 YCHANGE International LLC. All rights reserved Slide 15
RSS
© 2013 YCHANGE International LLC. All rights reserved Slide 16
Blogs
© 2013 YCHANGE International LLC. All rights reserved Slide 17
Why blog?
The hub of your social media marketing. You become the expert. Connect to a wider audience. Grow your brand. Gives you material to distribute. SEO.
© 2013 YCHANGE International LLC. All rights reserved Slide 18
© 2013 YCHANGE International LLC. All rights reserved Slide 19
Total number of Facebook users: 1.06 billion Daily active Facebook users: 618 million Total number of Facebook pages: 50 million Total number of Facebook mobile users: 680 million Total number of Facebook apps: 10 million Total number of Facebook friend connections: 150 billion Average number of friends per Facebook user: 141.5 Total number of Facebook likes since launch: 1.13 trillion Average daily Facebook likes: 2.7 billion
© 2013 YCHANGE International LLC. All rights reserved Slide 20
What is Twitter?
Microblogging platform composed entirely of 140 character answers to 1 simple question:
“What are you doing?” or rather, “What are you interested in right now?”
HootSuite Tweetdeck 500 Million
total users, more than 200 million active users © 2013 YCHANGE International LLC. All rights reserved Slide 22
© 2013 YCHANGE International LLC. All rights reserved
Hootsuite
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© 2013 YCHANGE International LLC. All rights reserved Slide 24
LinkedIn World’s largest professional network with
over 200 million members
Draw up a professional profile or resume
Make professional connections: employers, consultants, group members, etc
Collaborate, post/distribute jobs listings
© 2013 YCHANGE International LLC. All rights reserved Slide 25
© 2013 YCHANGE International LLC. All rights reserved Slide 26
• Pinterest launch date: March 2010 (3 years old) • Total number of Pinterest users: 48.7 million users • Percentage of total Pinterest pins are repins: 80% • Average Time Spent on Pinterest Per Visit: 14.2 minutes • Number of Pinterest employees: 80+ employees • Pinterest user with the most followers: Joy Cho (14.5 million followers) • Pinterest brand with the most followers: Nordstrom (4.4 million followers) • Most followed board on Pinterest: Delicious (6.9 million followers) • Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins) • Most Liked Pinterest Pin: Nailed It (16,500 likes) • Most Commented on Pinterest Pin: Old Couple (866 comments)
YouTube
© 2013 YCHANGE International LLC. All rights reserved Slide 27
• 1 billion unique users every single month• 4 billion views per day• Nearly one out of every two people on the Internet
visits YouTube.• Our monthly viewership is the equivalent of roughly
ten Super Bowl audiences.• If YouTube were a country, it’d be the third largest in
the world after China and India.• PSY and Madonna would have to repeat their
Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
Yelp
© 2013 YCHANGE International LLC. All rights reserved Slide 28
Google+
© 2013 YCHANGE International LLC. All rights reserved Slide 29
Total number of active Google+: 343 million
© 2013 YCHANGE International LLC. All rights reserved Slide 30
•Instagram Launch Date: October 2010 (2 years old)
•Monthly Active Instagram Users: 100 Million •Total Number of Photos posted: 4 billion
•Average Daily Instagram Users: 7.3 million
•Average Number of Instagram Photos Posted Daily: 40 million
•Average Number of Photos per Instagram User: 40
Number of Likes Per Second on Instagram: 8500
•Number of Comments Per Second on Instagram: 1000
•Average Time Per Month Spent by Users on Instagram: 257 minutes
•Most Followed Instagram Brand: MTV (1.2 million) •Amount Facebook Paid for Instagram: $715 million
•Total Number of Instagram Employees at Time of Facebook Purchase: 13
© 2013 YCHANGE International LLC. All rights reserved
Final Thoughts Jim Smith (503) 922-0784 [email protected] www.ychange.com www.twitter.com/ychange/ www.facebook.com/ychange/
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