Simple conversion Tips

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This was presented at the Triad Marketers monthly meeting in April of 2010. Unfortunately a lot of the content was verbal and the slides were more backup.

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Who Am I?Who Am I?

IT Pro for 20+ IT Pro for 20+ yearsyears

Who Am I?Who Am I?

IT Pro for 20+ IT Pro for 20+ yearsyears

1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc

Who Am I?Who Am I?

IT Pro for 20+ IT Pro for 20+ yearsyears

1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc

2002 Website 2002 Website Design as Netwave Design as Netwave Solutions Solutions

Who Am I?Who Am I?

IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg

Systems IncSystems Inc 2002 Website 2002 Website

Design as Netwave Design as Netwave SolutionsSolutions

2003 Ecommerce 2003 Ecommerce and Online and Online Marketing Marketing

Who Am I?Who Am I?

IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg

Systems IncSystems Inc 2002 Website Design 2002 Website Design

as Netwave Solutionsas Netwave Solutions 2003 Ecommerce and 2003 Ecommerce and

Online MarketingOnline Marketing 2005 Affiliate 2005 Affiliate

Marketing Marketing

What We DoWhat We Do

Website DesignWebsite Design

What We DoWhat We Do

Website DesignWebsite Design Custom Online SoftwareCustom Online Software

What We DoWhat We Do

Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing

What We DoWhat We Do

Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing

What We DoWhat We Do

Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing SEO TrainingSEO Training

AIDAAIDA

AIDAAIDA

A - AttentionA - Attention

AIDAAIDA

A – AttentionA – Attention I – InterestI – Interest

AIDAAIDA

A – AttentionA – Attention I – InterestI – Interest D - DesireD - Desire

AIDAAIDA

A – AttentionA – Attention I – InterestI – Interest D – DesireD – Desire A - ActionA - Action

Use AIDA to get from your Title Use AIDA to get from your Title and Description tag to your and Description tag to your

sitesite

Search Engine Result PageSearch Engine Result Page

Bad Titles and DescriptionsBad Titles and Descriptions

Better Title and DescriptionBetter Title and Description

Best Title and DescriptionBest Title and Description

Netwave Conversion TacticsNetwave Conversion Tactics

Meta TagsMeta Tags

Foveal ViewFoveal View

TestingTesting

Social ProofSocial Proof

Call to ActionCall to Action

TestingTesting

Content Sharing SitesContent Sharing Sites

YouTube, Vimeo,Viddler, HowCast, YouTube, Vimeo,Viddler, HowCast, Blip.tvBlip.tv

Content Sharing SitesContent Sharing Sites

YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv

Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare

Content Sharing SitesContent Sharing Sites

YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv

Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare Hubpages, Squidoo, WikiHow, Hubpages, Squidoo, WikiHow,

GoogleKnolGoogleKnol

Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong

Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong