Silpada facebook-100411185143-phpapp01

Using Facebook for Personal

Selling & Relationship Building

O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M

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Engaging Branding | Top Technology | Easy Manageability

> Sites that perform & convert visitors to customers

Holistic Web Marketing | Organic + Paid + QOV Metrics

> Continually-managed, for traffic and conversion

Connect | Convey | Converse With Audiences

> Active dialog that creates a bond and advocacy

Silpada: Why Should I Care?

• Use Facebook to:

• Connect with past customers

• Connect with potential customers

• Build relationships with other representatives

• Build team unity and goals

• Share your love of the product

• Promote new jewelry

• Tell your story about why you are with Silpada

• Share photos of Silpada events

• Reconnect with people you met briefly

• Motivate others to success!

Facebook for Business

A Quest for Online Domination

Facebook for Business

Facebook for Business

Over 325 million

active users

globally

Facebook for Business

Over half of those

log-on

EVERYDAY

Facebook for Business

5 billion minutes

are spent on the

site everyday

Facebook for Business

10 million users

become “fans’ each

day

Facebook for Business

Approx. 316,000

women within 50

miles of Columbus,

Ohio

Facebook Demographics

Facebook Demographics

Profiles Groups Pages

• For people

• The ultimate connecter:

• Friends

• Family

• Coworkers

• Colleagues

• Vast privacy settings

• Groups, Clubs & Causes

• Good for:

• Organizing

conversations

• Discussions about a

specific topic

• Very private

• Brands & Organizations

• Members become fans

• Options & applications

• More public

• Multiple Administrators

• Future brand hub?

Profiles vs. Groups vs. Pages

Facebook for Business

But why? I thought this was “for business”

• The ultimate connector, a personal side of networking

• Reserve connections for people you know fairly well, not your

entire Rolodex

• This will help you understand the basics prior to managing a

brand page

• Depending on your role, this might be better than a brand

“Page.” i.e. Customer service, sales

Your Personal Profile

When you log-in

Privacy Settings

Privacy Settings

Connect with others

Creating Lists

Adding friends from other profiles

Adding Applications

You can invite friends to events

You can invite friends to events

Visitors can become fans

Fans can write on your wall

Rules of using a “Profile” for business

• Connect, Connect, Connect!

• Create lists and utilize privacy settings to help separate

personal vs. professional

• Use applications to display your blog, LinkedIn Profile, Twitter

updates, etc.

• Find your balance of Personal & Professional. Treat this like

you would your desk at work

• Be interesting through status updates. Remember, this is not a

sales space!

• Secure a vanity URL at facebook.com/username

Invite fans to events

Be interesting & creative

Rules for a Facebook Marketing Strategy

• Share interesting content: Video, Photos, Coupons, Contests, Promotions

• Respond to any posts to your wall or other friend activity

• Don’t spam your fans!

• Promote your Facebook page in your personal profile, website, Twitter feed,

email, newsletter, etc.

Silpada-Specific Techniques

1. Find a reason to take photos.

2. Make your hostess your partner.

3. Share excitement, news and tips.

4. Connect with entrepreneurial women.

5. Make photo albums of parties.

6. “Tag” women in photos (preferably wearing that piece they loved!)

7. Connect with your hostess before, her friends afterwards.

8. Friend her friends – with a respectful, polite message.

9. Use the 2/3 rule – 2 of every 3 posts should not be marketing-specific.

10. Use Facebook to host events!

Suggested Facebook Strategies

Basic Ideas:

1. Friend your personal network

2. Create lists

3. Friend your professional network

4. Post lots of photos

5. Recruit new women

Suggested Facebook Strategies

New Ideas:

1. Virtual party and/or photo shoots

2. Online or In-person games or contests

3. Create a fan team

4. Host a discussion

5. Recruit new women

Current Social Media Activity

Current Social Media Activity

Questions?

Crystal Olig| colig@oxiem.com| 614.448.1812

Twitter.com/sparklegem

linkedin.com/in/crystalaolig

Facebook.com/crystal.olig