Facebook marketing-091130232623-phpapp01

–Tapping into your existing customers?

Facebook Marketing 101 for webShaper Stores

© Copyright 2010. webShaper.net

Facebook.com Overview

World Largest Social Networking Site• 300 Million users and growing• Malaysia - 3,047,660 people only and growing• 50% Log on at least once a day• A social platform to engage your customers

and ProspectsMore statistics at http://www.facebook.com/press/info.php?statistics

http://www.facebook.com/press/info.php?statistics

http://www.facebook.com/press/info.php?statistics


Facebook is Wildly popular for eTailers


KickStart Your Facebook Fan PageSetup Facebook Page – It’s FREE! (Do NOT use Facebook Group – 5k limitation, Do NOT use personal profile)

– http://www.facebook.com/pages/create.php

Become the 1st fan of your Fan page!– Then start grabbing “Fans”, minimum 25 Fans needed to

be entitled to a username (brand) for your Facebook page.– Username eg http://www.facebook.com/webShaper

Set a name for your page– http://www.facebook.com/username/

http://www.facebook.com/username/


KickStart Your Facebook Fan Page

Grab FanBox Widgets to put on left, right or bottom ofyour webShaper Stores

– http://www.facebook.com/facebook-widgets/

Are you are done! Start Promoting Your Page it viaFacebook Ad (Pay Per Click recommended) and getpermission to engage people who like what you sell or

do!! http://www.facebook.com/ads/create/


Your Store logo

Share news / link

Share photos

Client Interaction via Comment / like / share

The Page


Grab the Fan Box Code from Facebook Widget

http://www.facebook.com/facebook-widgets/


This is how Fan Box looks on your store


What you can do with Facebook Page?

• Build your Community / Followers / Fans!• Post News & Events / Products / Promotions

(Each time you post an update, new post showing up on Fan’s Facebook homepage, clients can thus see & interact! It’s as easy as copy link from your webShaper Stores and share it! )

webShaper Stores’s Product Page Link

Product picture and details nicely formatted and displayed



Distribute your coupon codes (Starbucks survey on Facebook.com/Starbucks revealthis is their customer Top request!)

Tips: Learn how to create discount codes for webShaper stores athttp://www.webshaper.com.my/learn/video/discount-code.html



• Messages directly to their Facebook Inbox (Just like email marketing ! Please don’t spam - solid content rules, make sure it’s relevant & worth their time clicking)

• Setup Event Invitation, Polling and more!



• Advertise Your Page in Facebook(Profile specific targeting! Can filter via age, marital status, sex, country & even on their birthday! Can give out a special coupon code for the birthday boys & gals! )


And of course….You cannot just rely on Facebook alone…(Even if life without Facebook, We still need to buy stuff right?)


Mwstyles.com - Customer Success story

Small Online Boutique, thrive on service. 6500+ fans in 3 months time !!!


Mwstyles.com - Interact + Engage• Clicking with Clients & Prospects - One

product posting get 50 “likes” leading to BUY!


More reading spice up your know-how

IKEA's brilliant Facebook campaignhttp://news.cnet.com/8301-17852_3-10404937-71.html?tag=rtcol;pop

Facebook Page Detailshttp://www.facebook.com/advertising/FacebookPagesProductGuide.pdf

10 Rules for Facebook Advertising http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7


Join us and Stay updated!

Twitter.com/webShaper

[email protected]

Facebook.com/webShaper

Facebook.com/MalaysiaOnlineStore


The End


The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. BecauseNeowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannotguarantee the accuracy of any information presented after the date of publication.

This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your ownrisk.

Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may bereproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, orotherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd.

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Neowave and webShaper are either registered trademarks or trademarks of Neowave Sdn Bhd in Malaysia and/or other countries. The names of actualcompanies and products mentioned herein may be the trademarks of their respective owners.

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Facebook marketing-091130232623-phpapp01