Rising to the Next Level: Challenges Facing National Video Game Industries Around the World Dr. Mark...

Simposio Internacional de Videojuegos y Educación Simposio Internacional de Videojuegos y Educación

20142014

Rising to the Next Level: Challenges Facing National Video Game Industries Around the World

Autor:Autor: Dr. Mark J. P. WolfDr. Mark J. P. WolfConcordia University Wisconsin (USA)Concordia University Wisconsin (USA)

Prototype transistor computer in Manchester, England, 1953

The Kola Studios team from Africa

A New Zealand arcade in 1982

A South Korean PC Bang in 2010

Scenes from

computer and video

game cultures around

the world

Tensions in NationalVideo Game Industries

Indigenous Productionversus Foreign Imports

From 1977 to 1985, the American-made Atari 2600 was the dominant console

system in the United States

After 1985, the Japanese-made Nintendo Entertainment System became the dominant console system in the United States, and Japan has remained a dominant force since then.

Indigenous Productionversus Foreign Imports

Nintendo’s headquarters in Japan

Nintendo of America headquarters

Nintendo of Australia headquartersNintendo of Europe headquarters

Legitimate Industryversus Piracy

A bulldozer crushing pirated software in the Philippines

Legitimate Industryversus Piracy

A warnet in Indonesia where on-line gaming takes place

Mainstream Industryversus Independent Productions

Early games were often designed and programmed by a single

person

Today, games can have crews of hundreds of people, and budgets of over USD $200 million.

Mainstream Industryversus Independent Productions

The ERSB rating system used in North America

The PEGI rating system used in Europe

Mainstream Industryversus Independent Productions

Game Masters museum exhibition in Sydney, Australia

IndieCade East in Culver City, California

National Marketplaceversus Global Marketplace

Capoeria Legends (2009) from BrazilSpirit of Khon (2010) from Thailand

Adventures of Nyangi (2007) from Kenya Under Ash (2002) from Syria

National Marketplaceversus Global Marketplace

Afkarmedia’s English-language webpage for its game, Quraish (2007).

Video Gamesversus Other Media

Video games adapted from films, including The Godfather (above), Avatar (top, right), and Toy Story 3 (bottom, right).

A GlobalMarketplace

A Global Marketplace

Angry Birds (2009) from Finland (left) and Pou (2013) from Lebanon (right) both became hit games despite coming from smaller national markets.

A Global Marketplace

Grand Theft Auto V (2013) was made by Rockstar Games, a multinational video game developer and publisher with offices in the United States, England, Canada, Scotland, and Japan, and a former studio in Austria.

With a reported development and marketing budget of USD $266 million, GTA5 made USD $800 million in its first day of sales, and reached USD $1 billion after only three days.

A Global Marketplace

Traveller’s Tales was hired by The LEGO Group to produce its video games, and farmed work on the games out to Three Melons.

A Global Marketplace

According to a 2008 Game Developer Research survey,

86%of game studios used

outsourcing for some aspect of game development.

The End

Thank you!Mucho Gracias!