Promoting Adult Library Programming

Ben Bizzle

Promoting

ben@benbizzle.com@benbizzle

AdultPrograms

General Marketing

• Medium• Tone• Continuity• Cost/ROI

Medium

Posters

In-House Around Town

Billboards

Postcards

Front & Back

Newspaper

Stories, not ads

Radio

Drive-time, Morning Shows,Talk Radio

Television

News Stories& Interviews

Facebook

Images & Text

Tone

Humorous

Make them laugh

Emotional

Pull their heartstrings

Relevant

Message matches event

Push Limits

Respect their senseof humor

The Line

Don’t go too far!

Continuity

Overarching Theme

eCards WORDS

Across Mediums

Poster Facebook

Across Programs

Concerts Genealogy

Branding

Logo goeson everything

Everything?Everything!

Cost/ROI

Mediums

Posters/PostcardsNewspaper (stories)

~$0.25 each$8000/yr.Billboards (demographically dependent)

TV (news/interviews)

Radio (morning shows/interviews)

Facebook

Creativity

Most ValuableInvestment

Collaboration

Joe Box

Valerie Carroll

Brandi Hodges

Melloney Dunlap Ben Bizzle

CreativeTeam

Adult Programming

Audience

These are differentpeople

Memorable

R.S.V.P

Informative

Creative delivery

Facebook tips

Entertain

Be theGeorge Takei

of your community

Engage

Postcompelling

content

Share

ben@benbizzle.comDropbox

Advertise

Meet $10

Follow

Learn from others

www.facebook.com/ccjpl

Conclusion

Change

We’re trying to transform animage, not reinforce one.

Quality Programming

Sell the sizzle, not the steak.

But deliver a damn good steak!

Contact

Ben Bizzle@benbizzle

ben@benbizzle.comwww.benbizzle.com

Library@ccjpl

www.libraryinjonesboro.comwww.facebook.com/ccjpl

www.youtube.com/publiclibrary1