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Matthew Zanardi
Company Background
Campaign
Bar Scene
New FAD
America’s Colleges
Target Audience
College Students
“Bar Stars”
Key performance Indicators
Increase Availability at BarsRed Bull on Menus
Increase amount of Bar Signs
Boost sales in demographic by 5%
Big Idea
Red Bull Dispensers
Red Bull Specials at Bars
Red Bull App
Keeps track of Red Bull ConsumptionReward Program
Shows Bar Specials
Games
Tools & Tactics
Campus Reps
Establish good relationships w/Bars
Budget
$15,000 App
$250,000 signs and appeal
$250,000 Free Red Bull drink
$85,000 Sponsor tailgates
Total= $600,000
Summary
Change Red Bull’s image around college campuses
Increase Visual advertisements in bars
Increase sales by 5% in college towns across America over the next year
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