PA Symposium Breakout: You Don't Know What You Don't Know About Social Media

You Don't Know What You Don't Know About Social Media

Monday, September 26, 2011Navy Public Affairs Symposium

Baltimore, MD

There’s no turning back

• More than 3.5 billion pieces of content shared each week on Facebook• 53 % of people on Twitter recommend companies or products in their tweets• Average American internet users watch 30 minutes of video online /day• 1.4 million new blog posts created every day• More than 5 billion photos shared on Flickr• 45 million people view SlideShare presentations monthly

--13 Mind-Bending Social Media Marketing Statistics via HubSpot's Inbound Internet Marketing Blog by Kipp Bodnar on 8/31/11

Social media is media!

Focusing your communications efforts on Facebook is worth it!

No matter the age, our

audiences are consuming

online media more than television

Source: Ad Age

Active social media users are not just influential behind their computer screens, they are also active participants in your local community

The audience

Veterans

BloggersFamilies

Sailors

Leadership

Media

Creating a well-balanced meal of communications content

Veggies: Key messaging & leadership priorities

Candy: Relevant, but interesting and fun content that engages audience

You want to strike a balance between “veggies” and “candy” when planning your content

The well-balanced meal

Varied content on different platforms

Facebook

Navy.mil story Twitter

Livestream

Blog

Pre-event promotion

USS Enterprise homecoming

Photos

Why did this work?

Part of your strategy…

How can you more effectively use social media to achieve your communications goals?

• Discuss ideas and best practices with your peers: https://www.facebook.com/groups/navycoms/

• View examples from other commands and guidance from CHINFO: http://www.slideshare.net/usnavysocialmedia

• Try something new (then measure, assess and refine)!• Contact us!

LCDR Chris ServelloDirector of Emerging Media (OI-24)Office-703-697-3290Blackberry-703-835-7533bullpao@yahoo.comTwitter: @Bull_pao

Jessica A. FallerNavy Public AffairsOffice- 703-614-9213Mobile- 571-429-1764jessica.faller@navy.milFacebook: www.facebook.com/USNavyTwitter: @USNavy/@Fallerworld