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This was a presentation for FNAIM in Nice, France, to explain why Social Media is important to consider as a real estate agent, and ways to implement social media in their businesses.
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New Information andCommunication Technologies
“Social Networks and other Tools to Increase Sales in Real Estate Industry”
Europe-Mediterranean Forum - 2011
Is Facebook Dead?
Facebook Facts
900 Million Objects that People Interact With
According to Facebook – Press Room
Facebook Facts
Average User is Connected to 80 Groups,
Pages and Events
According to Facebook – Press Room
Facebook Facts
Average User Creates 80 Pieces of Content
Every Month
According to Facebook – Press Room
Facebook Facts
Over 500 million active (users who have returned to the site in the last 30 days)
According to Facebook – Press Room
Facebook Facts
Over 30 Billion Web Links, News Stories, Blog Posts, Notes, Photo Albums, etc. Are Shared Each “Month!”
According to Facebook – Press Room
Facebook Facts
Over 10,000 Web Sites per Day are Integrating with
According to Facebook – Press Room
Social Media?
#1 – Facebook
How information is shared today?
#2 – E-Mail
#3 – Twitter
According to
Is Facebook Dead?
The Three “W’s”
3 W’s – Questions…
1.What is Social Media?
2.Why Use Social Media?
3.What Can I Do With Social Media?
What is Social Media?Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. – Capilano University Web Site
What is Social Media?
Social Network - Party
Why Use Social Media?
BIG!
Why Use Social Media?
The Effects of Re-Tweeting
Why Use Social Media?Uploaded Within 5 Minutes of Performance
How BIG can it be?
Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
Formula for LUCK!
Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
Formula for LUCK!
Nicholas Rescher - University of Pittsburgh
“A mixture of effort and luck is often needed to achieve success”
Formula for LUCK!
Formula for LUCK!“Lucky people tend to be more social and maintain a network of luck.”
Know About 300 People 1st Name Basis
Two People away from 90,000 Contacts
2 Degrees of Separation From 4.5 Million People
Invite 50 People to a Dinner Party
Formula for LUCK!
What’s this mean?
Build a Fan Page!
Social Media = Network
Social Media = Network
Social Media = Network
Social Media = Network
Social Media = Network
Add to Facebook - Linkedin
Social Media Helps
Conversation – Builds Relationships
BIG!
What Can You Do With Social Media?
Social Media Tools
Measure Your Activity!
Backtweets
Backtweets
Swix
Sysomos
Klout
Klout
Alexa
Alexa
Objective Marketer
Objective Marketer
Twenty Feet
What’s
Popular?
Google Trends
Google Reader
Use Spy
Use Spywww.Spy.AppSpot.com
Use Spywww.Spy.AppSpot.com
Social Mentionwww.SocialMention.com
Social Mentionwww.SocialMention.com
Social Mentionwww.SocialMention.com
Social Mentionwww.SocialMention.com
Social Mentionwww.SocialMention.com
Social Mention - Widgetwww.SocialMention.com
Google Alerts
What if…
Postling
TweetDeck
HootSuite
Cinch
AudioBoo
Screenr
Storify
I Don’t Have Time!
HelloTxt = 1 Post Update
Ping.fm = 1 Post Update
Use Twaitter
The Effects of Re-Tweeting
Twaitter
Twaitter
1 Post – Updates AllOf Your Networks
Now
What?
Join Facebook
Make Your Profile Shine…
Make Your Profile Shine…
Make Your Profile Shine…
Make Your Profile Shine…
Make Your Profile Shine…
Build a Facebook Fan Page
Build a Facebook Fan Page
Facebook Fan PageSpice Up
Facebook Fan Page
Facebook Fan Page
Facebook Fan PageStep #1
Facebook Fan PageStep #2
Facebook Fan PageStep #3
Facebook Fan PageStep #4
Facebook Fan PageStep #5
Facebook Fan Page
Join Linkedin
Join a Linkedin - Group
Create Your Own Group
Poll Your Group
Develop a Blog
Post Videos – BIG!
5 Good Ideas to Begin Today
#1 - Join Social Media Groups
Participate!
5 Good Ideas to Begin Today
#2 - Start a BlogWordPress = Google – SEO Builder
Comment on other Blogs
Social Media“Be Consistent…”
5 Good Ideas to Begin Today
#3 - Add videos to YouTube
#4 - Add a Power Point to Slide Share
5 Good Ideas to Begin Today#5 - Develop a Game - Plan
Show – Social Media Accountability Scorecard
BIG!
FREE Hugs…
FREE Hugs…
67.5 Million Times
Remember…
“A mixture of effort and luck is often needed to achieve success”
Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
My Gift to You
www.BusinessTechGuy.com/Resources/FNAIM
• Handout with links to Web Sites• Accountability Scorecard• FREE Webinar • Power Point • And More….
Merci’!
John Mayfield
www.RealEstateTechGuy.com
John@RealEstateTechGuy.com
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