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This is an introduction about Mobility done to our sales personnel.
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Mobility LiteracyPresentation To Sales, Feb 18, 2011
Prasanna Perera
Mobility Product Manager
04/12/20232
• Key Terms
• Operating Systems
• Phone Manufacturers
• iOS
• Android
• What Makes a Good App
Agenda
04/12/20233
• Feature phone vs Smart phone (vs Nirvana phone)
• iOS Multitasking
– Since iOS 4.0
– How to use
– Example
– What happens
– Not true multitasking
• Android Multitasking
– How to use
– What happens
Key Terms
04/12/20234
• Jailbreaking: Allowing an iPhone, iPad or iPod to install non market applications.
– Why do it (T Mobile, Apps, Facetime)
– Disadvantages (Bricked, Warranty, Storage, Security)
– How to do it
• Rooting: Gain ‘superuser’ privilege to Android OS instead of ‘guest’ user.
– Why do it (Remove apps, latest OS, Themes, Kernal)
– Disadvantages (Bricked, Dev community)
Key Terms
04/12/20235
• Push Notification
– What is it (ex: stock app)
– Why use it (less resources, iOS)
– iOS (3.0, APNS)
– Android (C2DM, Beta, 2.2, Google acct)
• Tethering: Using phone to supply internet access to another device.
– Wired/Wireless
– Carriers
Key Terms
04/12/20236
• Gestures
– Tap
– Double tap
– Swipe
– Pinch and zoom
– Tap and hold
• Native apps vs Web apps vs Hybrid apps
Key Terms
04/12/20237
• Blackberry OS (RIM, Multitasking, Corporate)
• Android (Open, Google, Rapid growth)
• iOS (Tight control, Apple, i)
• Windows Phone 7 (MicroSoft, Good but, Developers,
Nokia)
• Web OS (Palm, Jan 09, Good but, HP Touch Pad)
• Symbian (Nokia, World, US, Replased)
Smartphone Operating Systems
04/12/20238
Smartphone OS Market ShareUS Mobile Subscriber Market Share by Comscore
(RIM leader/down, Android leader? iOS second forever?, Windows/Web OS small/not growing, summary)
04/12/20239
Mobile Phone Manufacturer Market ShareUS Mobile Subscriber Market Share by Comscore
(Samsung/LG leaders, Nokia)
04/12/202310
• Timeline– June 2007: iPhone debuts (OS X,No 3rd apps,1m in
74ds)
– Sep 2007: iTouch (iPhone with no phone)
– March 2008: Beta SDK, ‘iPhone OS’
– July 2008: iPhone 3G (1m phones in 1st 3 days)
– June 2009: iPhone 3GS (double speed of 3G)
– April 2010: iPad (3m in 80 days)
– June 2010: iPhone 4, iPhone OS rebranded to iOS
• For Idevices/TV, Rapid success, Mid yr releases
iOS
04/12/202311
• Apple tightly controls
• App Store (Keyfactor,300000,10b download,30%)
• Some new features: Folders (4.0,12/20), Multitasking (4.0), Game Center (4.1 iPhone, 4.2.1 iPad, online/multiplayer/social gaming)
• Easier to create good user interfaces
• SDK: Xcode (Object C), Interface Builder, Instruments
iOS
04/12/202312
• Time line– Android Inc
– Google (July 2005, Andy Rubin)
– OHA (Nov 2007, Motorola/HTC/LG, Sprint/T-Mobile, Open Standard for Mobile Phones)
– AOSP (Now maintain and develop led by Google)
• On hundreds of mobile devices from different manufacturers (also on netbooks, cars, Google TV etc)
• Dethroned Symbian in Q4 of 2010 (Canalys)?
Android
04/12/202313
• Android Market (200000,2.5b downloads, GitJar, Web Install)
• Versions
– 2.0/2.1 (Éclair): Exchange support
– 2.2 (Froyo): Wi-Fi hotspot/tethering, Flash
– 2.3 (Gingerbread): Near filed communication
Android
04/12/202314
• Upcoming
– 3.0 Honeycomb: tablets!, new UI features, multi core processors, Motorola Zoom
• Coding done using Java using Android SDK. Closely works with Eclipse as the IDE.
Android
04/12/202315
Time Share
04/12/202316
What Apps Are Used in the Enterprise
04/12/202317
Who is Deriving Mobility in the Enterprise
04/12/202318
Key Enterprise Drivers
04/12/202319
What Makes A Good App
(resources/attention constrained)
• Easy to understand/Easy to use
• Focused/Simple
• Rapid sense of accomplishment
• Entertaining
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