Mobility LiteracyPresentation To Sales, Feb 18, 2011

Prasanna Perera

Mobility Product Manager

04/12/20232

• Key Terms

• Operating Systems

• Phone Manufacturers

• iOS

• Android

• What Makes a Good App

Agenda

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• Feature phone vs Smart phone (vs Nirvana phone)

• iOS Multitasking

– Since iOS 4.0

– How to use

– Example

– What happens

– Not true multitasking

• Android Multitasking

– How to use

– What happens

Key Terms

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• Jailbreaking: Allowing an iPhone, iPad or iPod to install non market applications.

– Why do it (T Mobile, Apps, Facetime)

– Disadvantages (Bricked, Warranty, Storage, Security)

– How to do it

• Rooting: Gain ‘superuser’ privilege to Android OS instead of ‘guest’ user.

– Why do it (Remove apps, latest OS, Themes, Kernal)

– Disadvantages (Bricked, Dev community)

Key Terms

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• Push Notification

– What is it (ex: stock app)

– Why use it (less resources, iOS)

– iOS (3.0, APNS)

– Android (C2DM, Beta, 2.2, Google acct)

• Tethering: Using phone to supply internet access to another device.

– Wired/Wireless

– Carriers

Key Terms

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• Gestures

– Tap

– Double tap

– Swipe

– Pinch and zoom

– Tap and hold

• Native apps vs Web apps vs Hybrid apps

Key Terms

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• Blackberry OS (RIM, Multitasking, Corporate)

• Android (Open, Google, Rapid growth)

• iOS (Tight control, Apple, i)

• Windows Phone 7 (MicroSoft, Good but, Developers,

Nokia)

• Web OS (Palm, Jan 09, Good but, HP Touch Pad)

• Symbian (Nokia, World, US, Replased)

Smartphone Operating Systems

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Smartphone OS Market ShareUS Mobile Subscriber Market Share by Comscore

(RIM leader/down, Android leader? iOS second forever?, Windows/Web OS small/not growing, summary)

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Mobile Phone Manufacturer Market ShareUS Mobile Subscriber Market Share by Comscore

(Samsung/LG leaders, Nokia)

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• Timeline– June 2007: iPhone debuts (OS X,No 3rd apps,1m in

74ds)

– Sep 2007: iTouch (iPhone with no phone)

– March 2008: Beta SDK, ‘iPhone OS’

– July 2008: iPhone 3G (1m phones in 1st 3 days)

– June 2009: iPhone 3GS (double speed of 3G)

– April 2010: iPad (3m in 80 days)

– June 2010: iPhone 4, iPhone OS rebranded to iOS

• For Idevices/TV, Rapid success, Mid yr releases

iOS

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• Apple tightly controls

• App Store (Keyfactor,300000,10b download,30%)

• Some new features: Folders (4.0,12/20), Multitasking (4.0), Game Center (4.1 iPhone, 4.2.1 iPad, online/multiplayer/social gaming)

• Easier to create good user interfaces

• SDK: Xcode (Object C), Interface Builder, Instruments

iOS

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• Time line– Android Inc

– Google (July 2005, Andy Rubin)

– OHA (Nov 2007, Motorola/HTC/LG, Sprint/T-Mobile, Open Standard for Mobile Phones)

– AOSP (Now maintain and develop led by Google)

• On hundreds of mobile devices from different manufacturers (also on netbooks, cars, Google TV etc)

• Dethroned Symbian in Q4 of 2010 (Canalys)?

Android

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• Android Market (200000,2.5b downloads, GitJar, Web Install)

• Versions

– 2.0/2.1 (Éclair): Exchange support

– 2.2 (Froyo): Wi-Fi hotspot/tethering, Flash

– 2.3 (Gingerbread): Near filed communication

Android

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• Upcoming

– 3.0 Honeycomb: tablets!, new UI features, multi core processors, Motorola Zoom

• Coding done using Java using Android SDK. Closely works with Eclipse as the IDE.

Android

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Time Share

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What Apps Are Used in the Enterprise

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Who is Deriving Mobility in the Enterprise

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Key Enterprise Drivers

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What Makes A Good App

(resources/attention constrained)

• Easy to understand/Easy to use

• Focused/Simple

• Rapid sense of accomplishment

• Entertaining