Marketing plan for english program of is vnu (gems)

Team: GEMS

Cohort:

VISK2010D

Member: Nguyen Thi Thuy Oanh Cu Ngoc Quynh Cham Nguyen Bang Nhat Nguyen Quynh Loan Tran Thi Huong Nguyen Quoc Bao

OUT LINEI. Introduction

II. Body

1. Executive Summary

2. Current marketing situation

3. SWOT analysis

4. Action program

5. Objective and Issues

6. Marketing strategy

7. Action programs

8. Budgets

9. Controls

III. In conclusion

English Programs of IS-VNU

Executive Summary• Attract students

• Corporate to other International Schools

Current Marketing Situation

Market Description

Market Description

Target Segment

1. Student

2. Foreign University

Market Description• Customer need English Skills and

experiences Good education

system Environment Degree Quality of student

Market Description

• Corresponding features

• Professors from foreign countries and Vietnam

• Active studying environment: working in team, social activities and communication skill

• International education standard

• Good facilities: lab room, library, project, air condition, well decorated, rest room, lift

• International degree

• Most of students have good job after graduated.

Product Review• Pre-university

Starter

Level 1

Level 2

Level 3

Level 4

Product Review• University

1. International business

( with minors in accounting,

finances, marketing)

1. Science in management

2. Accounting

3. Accounting and finance

4. Business

Product Review

• Post graduated• Master of business administration (MBA)• Executive master of business administration

(EMBA)

Competitive Review

FPT University

•Studying by foreign languages•Developing soft skills•Improving personality•Pro-education•On job training•Good facilities

RMIT

•Require high English level

•Various programs

•High quality teachers staff

•Reputable University over the world

•Good facilities

International School of Banking Academic

•Proper fees•Competitive environment•Well-decorated class room

International school of Foreign Trade

•High quality professors

•Active social activities

•Various programs

Strengths

• Becoming international student in Vietnam

• Various program• International standard

system• 20% to 70% teaching time

belongs to the foreign teachers

• Valuable scholarship• Suitable fees• Good facilities• Active outside activities

Weaknesses

• Lack of students in some programs

• Lack of teachers in some subjects

• Good facilities but limited room

Opportunities• Higher welfare

causes higher demanded education

• Potential market• Offering

international degree will have more chances in applying jobs

Threats

• Increasing competitors

•Downward pressure on pricing

•Difficult program

.Objectives and Issues

• the admission stage

1: at most 100

students

• the admission stage

2: at least 150

students

Objective and Issue

•High fee

•Young

school

6.Marketing Strategy• Positioning

• Product strategy• Pricing strategy• Marketing

communications strategy

Positioning

Product strategy

Pricing strategy

Marketing communication

strategy

ACTION PROGRAMEI. January and

February

II. March

III. Jules and July

IV. August

V. September

VI. November

Budget

•Variable cost: 2275$

Controls

. . ... .. ....

Thank You For Listening

Thank You For Listening