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Team: GEMS
Cohort:
VISK2010D
Member: Nguyen Thi Thuy Oanh Cu Ngoc Quynh Cham Nguyen Bang Nhat Nguyen Quynh Loan Tran Thi Huong Nguyen Quoc Bao
OUT LINEI. Introduction
II. Body
1. Executive Summary
2. Current marketing situation
3. SWOT analysis
4. Action program
5. Objective and Issues
6. Marketing strategy
7. Action programs
8. Budgets
9. Controls
III. In conclusion
English Programs of IS-VNU
Executive Summary• Attract students
• Corporate to other International Schools
Current Marketing Situation
Market Description
Market Description
Target Segment
1. Student
2. Foreign University
Market Description• Customer need English Skills and
experiences Good education
system Environment Degree Quality of student
Market Description
• Corresponding features
• Professors from foreign countries and Vietnam
• Active studying environment: working in team, social activities and communication skill
• International education standard
• Good facilities: lab room, library, project, air condition, well decorated, rest room, lift
• International degree
• Most of students have good job after graduated.
Product Review• Pre-university
Starter
Level 1
Level 2
Level 3
Level 4
Product Review• University
1. International business
( with minors in accounting,
finances, marketing)
1. Science in management
2. Accounting
3. Accounting and finance
4. Business
Product Review
• Post graduated• Master of business administration (MBA)• Executive master of business administration
(EMBA)
Competitive Review
FPT University
•Studying by foreign languages•Developing soft skills•Improving personality•Pro-education•On job training•Good facilities
RMIT
•Require high English level
•Various programs
•High quality teachers staff
•Reputable University over the world
•Good facilities
International School of Banking Academic
•Proper fees•Competitive environment•Well-decorated class room
International school of Foreign Trade
•High quality professors
•Active social activities
•Various programs
Strengths
• Becoming international student in Vietnam
• Various program• International standard
system• 20% to 70% teaching time
belongs to the foreign teachers
• Valuable scholarship• Suitable fees• Good facilities• Active outside activities
Weaknesses
• Lack of students in some programs
• Lack of teachers in some subjects
• Good facilities but limited room
Opportunities• Higher welfare
causes higher demanded education
• Potential market• Offering
international degree will have more chances in applying jobs
Threats
• Increasing competitors
•Downward pressure on pricing
•Difficult program
.Objectives and Issues
• the admission stage
1: at most 100
students
• the admission stage
2: at least 150
students
Objective and Issue
•High fee
•Young
school
6.Marketing Strategy• Positioning
• Product strategy• Pricing strategy• Marketing
communications strategy
Positioning
Product strategy
Pricing strategy
Marketing communication
strategy
ACTION PROGRAMEI. January and
February
II. March
III. Jules and July
IV. August
V. September
VI. November
Budget
•Variable cost: 2275$
Controls
. . ... .. ....
Thank You For Listening
Thank You For Listening