View
33
Download
1
Category
Tags:
Preview:
Citation preview
The decision relating to pricing of a product or service are called price mix.
In pricing a new product, two strategies – skimming price policy and penetrating price policy.
Meaning
Marketing effort undertaken to make the product available at the right time in the
right place is place mix.
Meaning
Promotion mix involves decision about advertising, personal selling and other
sales promotion techniques.
Meaning
Recommended