Embed Size (px)
Citation preview
PowerPoint Presentation
Submitted by:
Remya R.Commerce Optional
MARKETING MIX
MARKETING MIX
The elements of product, price, place,
and promotion are referred to as marketing mix.
Meaning
Product mix
Different types of products a firm manufactures and markets is called a
product mix.
Meaning
Price mix
The decision relating to pricing of a product or service are called price mix.
In pricing a new product, two strategies – skimming price policy and penetrating price policy.
Meaning
Place mix
Marketing effort undertaken to make the product available at the right time in the
right place is place mix.
Meaning
Promotion mix
Promotion mix involves decision about advertising, personal selling and other
sales promotion techniques.
Meaning
