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This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.
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Market ng Informat on L teracy…
Paige JaegerCoordinator, School Library Services
WSWHE BOCESSaratoga Springs, NY
Pjaeger@wswheboces.org
www.Librarydoor.blogspot.com
Warning: The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law. Further use is prohibited. Many images are cited, or used from creative common license sources, allowing for re-use
Know your consumer…
Literacy, Illiteracy, Emerging literacy Media literacy, Cultural literacy, Functional literacy, Family literacy, and now there’s ….
Many Faces of Literacy?
Know the marketKnow your audience…
http://www.law.georgetown.edu/ist/images/Students2.jpg
We are preparing the 21st Century Workforce
NDEA
A Nation At Risk … 1983
“Mediocrity that threatens our very future as a nation….”
This generation is bombarded…
So… If you can’t beat ‘em—join ‘em.
Y R we tlking 2 u bout this ?
By 2012, 70% of the workforce will be the
hyper-connected generation.
Soon, our patrons & students will be totally Millenials.
You need to know how to reach them.
The World:
8 Billion
literate
illiterate
semi-literate
Caveat!
What Characteristics do you see in your students?
#1: Know your consumer…
Not afraid of hard work Self-sufficient
Conformity – o.k.Disciplined
Loyal Team sports better than groupHeroes…probably historical
“will do it” mantra
Many self interests?Individuality is o.k.
Independent Risk taker
Love entertainment & movies Heroes are sports &actors
Independent sports rule High tech
Won many trophies or medalsSkeptical
Hate meetings “just do it” mantra
Love fun. ConfidentConformist
Protected – o.k.Believe in community service
Tech savvy, connected. Heroes, parents
Want to get a tattoo ?Love group work
Admire intelligence“Why do it?” mantra
Serious
Entertain me?
According to Marilee Sprenger, The Digital Brain, Sept 2009…
Hyper-connectedness le
ads to…
Retrievers? Squirreling? Spiders who web crawl and nothing else?
The jumper
Ant farmers
In 1942, Aldous Huxley wrote:
People will come to love …technologies that undue their capacities to think.
-- Brave New World
#2: Assume the Need
Assume the need….
Pizza picture here… Book assumptions here…
#2: Create the need!
http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded
Get Smart Video – “Infomercial”(create the need…)
#3: Advertise
#3: Advertise
Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/
#3: Market your product
Frog Finds a topic: 1st in series
Gerry suggests ideas …Embed in webpages…a snap.
Crazy Talk ala, “Read Style”
Talking Movie Stars…
Guerrilla Marketing…
Voki & other web 2.0 tools
Click the link to hear a special voice message from your friend using a cool Voki character:
http://www.voki.com/php/viewmessage/?chsm=1b243ad31a85625e333fa7bb92e996bf&mId=310004
http://librarydoor.blogspot.com/
Frog… crazy talk
#3: advertise…
What can we do?
AASL Standards for the 21st C…
Organize knowledge (info)
Narrow the searchAssess the infoAsk questions… Dig deeper – more
info needed Connect Ethical use Change directions? teamwork
Intellectual freedom Diverse perspectivesCreate (don’t
regurgitate)Participate collaborate
communicateRead, view & listen Fluent use of info Social networking
tools Express yourself
Your turn…
With your
neighbor (s)
Your turn …
BiasAccuracy – Authoritative?Conflict with anythingKnowledgeable author?Up –to-date?Published?
◦ Ann Myers acronym) Get your flip
video cam’s
out…
Millenials want…
Branding Possession “my” Opportunity to express (AASL standards) Look at me generation Easy access Once is not enough Build networks Integrity Structure is o.k. Conformity Admire Intelligence
Millenials in the classroom Teamwork Hyper-connected Love brands
◦ (brand your library?) Structure = o.k. Walking spam filter
◦ They need to hear 15 times! ◦ Once is not enough!
Dependent upon connections Don’t supervise, build networks Loves “ownership”
Customize your service!
Ideas… for discussion
Enough Research Information AnalysisEvaluationNew knowledge Collaboration
Frank Smith Signs, Albany NY will ship.
Door Prizes..
Resources
Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009.
Generation Me Jaeger, Paige. Marketing Information
Literacy. School Library Media Activities Monthly Vol. XXV, March 2009.
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