Introducing Website Redux

RE DUX

University of Arizona Libraries | January 6th, 2014

RE

RE-DIGITAL USER EXPERIENCE

rework

redo

rethinkreenvision

redesignrebuild

rewrite

revitalize

reenergize

reorganize rearchite

ct

refocus

reconsider

rebrand

redefine reconnect

Goals:How the website addresses user needs.

Let’s step back and reenvision what we’re trying to do.

Content Focused

The content that is most important to users is obvious and findable.

reorganize

rewriterefocus

Accessible

Users can easily access content (that we have control over) from (almost) any device, or at least the top 10 devices used.

Rebuild responsively and responsibly.

UsableUsers can easily navigate the website and complete their most important tasks in an intuitive way.

Rebuild and rearchitect with our users in mind.

Findable

Reorganize and rearchitect.

Familiar

Users find the navigation, layout, search functions,

and other elements comfortable and familiar. They intuitively know how

to use these elements.

Redesign with familiarity in mind. Don’t try to be too clever.

Engaging

Users find fresh and interesting content that gets them excited about

the library.

Reenergize our content.

Cool!

Understandable

Users can easily understand content, including navigation elements, microcopy, and page body content.

Rethink and rewrite as much content as possible.

Credible

Rework our processes and rewrite our content so it is current, accurate, and

consistent.

HumanUsers enjoy using the website and have a sense that the library is a friendly and helpful place.

Rebrand ourselves as personable, helpful human beings.

Principles:What we are going to do.

Now we know what we’re trying to do, let’s

refocus with some grounding principles to get us there.

Clearly define our audience and tasks.

Let’s refocus.

Who are our users and what are they trying to do?

Content first, design second.

Our design will be clean, simple, and stay out of the way of the content.

The design will focus attention on the content and enhance the user experience, rather than attracting attention to itself.

Rethink what we mean by redesign.

Make it easy & fun for content managers.

We will reenvision the work of the content manager.

Smiling, happy people!

Make it easy & fun for the developer, too.

We will pay attention to the developer experience, making it easy to maintain and fun to work on.

We will reenergize the work of the developer.

Build and plan for proactive maintenance.

Only create what we can maintain.

Refocus and realize that

people

(and time) don’t grow on trees.

Get stakeholders on board.

Let’s get reenergized!

< He’s jazzed.Are you jazzed? You. Yes, you!

Provide training and resources.

You are not alone. We’ll walk you through this.

We will redo a bunch of documentation.

Take the time to redo it right.

Be thoughtful about integrations.

Follow accessibility standards.

rework, rewrite, reorganize

Create design elements that are modular and reusable.

Create measurable success criteria.

Rethink how we measure our progress towards goals.

Integrate engaging content.

Reenergize and revitalize our web presence.

Share.

Adapt other solutions & share our own.

Our web presence is just one of many touch points.

We’ll rethink the overall user experience. We won’t ignore the other things.

Checks out

book with

express checkou

t

Goes to hold shelf

Visits library

and follows signage

Receives email

Receives text

message

Requests book

Searches

catalogVisits

website

Sample user journey: requesting & checking out a book on hold

The Scope:Just how big is this thing?

Main Drupal site

Staff directory

News & events

Hours

Feedback form

Database of

databases

Database of

tutorials Digital collection

s page

Video voting

Formmail

Mini-apps embedde

d in Drupal

Over a dozen separate applications that feed into our site. We plan to rebuild all of these, mostly in Drupal.

We’ll also do some customization with these:

Catalog

Illiad

Summon

We won’t do anything with these (except maybe branding

changes):Library

Tools tab eSlip 360 Link

Ejournal Portal Lesson Link

Special Collections

website

Repositories

Online Exhibits

Data Manageme

nt

Southwest Etexts

Code.library Intranet

As far as these, it’s hard to say:

Library Resource Organizer

(LRO)

LibAnswers

Government Documents

website

Giving to the Libraries website

The Work:The specifics we plan to do.

Conduct user research.

Gather stakeholder feedback.

Create personas.

Identify primary audience segments & tasks.

Establish identity.

Get a handle on our content.

Define major content types.

Tackle applications and plan for integration.

Build structured content.

Plan for content workflows and create new standards.

SITE

Develop information architecture and navigation.

Create standard design elements.

Identify global items.

Design the homepage.

Work on content management process.

Work with content managers to update, delete, and create new content.

Continue to update our content strategy.

Continue to update and develop content.

Conduct usability testing. Lots of it.

Make tweaks. Lots of them.

Prepare for launch.

Prepare for post-launch.

Launch.

The People:Which lucky individuals get to work on this massive project.

Ginger BidwellTechnical Lead

architects site, creates Drupal theme, deploys Drupal modules, structures content, creates documentation

Mike HagedonWeb and Application Developer

integrates external applications into new site, determines how to handle applications, builds Drupal modules

Gabriel LuethjeDesign Lead

creates elegant and usable CSS, fonts, and colors, designs tiered pages and navigation, uses responsive design techniques

Shoshana MaydenWeb Content Strategist

reviews and updates content audit, writes and edits content, designs content workflows, organizes trainings

Gabrielle Sykes-CasavantDirector of Marketing & PR

collaborates with content strategist, considers other channels of communication, ensures branding alignment, establishes messaging

Andrew See (sort of)Public Services Rep.Website Steering Group

attends weekly meetings, brings public services perspective to discussions

Nevin KohlerGraduate AssistantUser Research Specialist

focuses on user research, surveys, usability testing, card sorts, Google Analytics

Monique PerezStudent Worker

focuses on usability testing, documentation, and bringing the undergrad voice to our discussions

Rebecca BlakistonWebsite Product Manager

facilitates meetings, assigns/tracks/coordinates tasks, coordinates communication

You!Whoever you are.

attends presentations, shares ideas, contributes feedback

The communication:how you’ll know what’s going on.

Let’s reconnect.

confused?

Monthly brown bags.We’ll share updates the first Monday of the month,12-1pm

All staff is invited.

Monthly idea jams with all content managers.

Led by Shoshana.

Topics will focus on revitalizing our content strategy.

Redmine is your friend.Sign in with NetId: redmine.library.arizona.edu

Watch tasks, add notes, & communicate.

Point People.

We will be contacting many of you as we go through the work.Point people are being assigned to things.

Thanks in advance for helping us out!

What we’ve done:Things are already in the works.

Kickoff Meeting December 10th

Talked about roles & responsibilities.

Identified goals, principles, and scope.

Created communication plan.

and shared our work with team leaders

Redmine has 65 issues assigned.8 are already in progress.

We’re setting up team meetings.

We’ve drafted a survey.

We’re requesting funding for SiteImprove.

We’ve created a draft list of point people.

We are looking at existing data and conducting a literature review.

What’s next:What to expect in the coming weeks.

We need your help redefining our identity as an organization.

write 1-3 things on each card and place in the basket

Who we are Who we’d like to be

Who we’re not

Examples:friendlyhelpful

Examples:reliablepeople-focused

Examples:traditionalunmoving

We will capture your ideas then send to all staff for a sort.

This is a rebranding exercise.

helpful

friendly

reliable

people-focused

traditional

unmoving

fun

Who we are

fun

Redmine Demo

Wednesday, January 15th, 2-3pmInfo Commons Classroom

We’ll be meeting with teams throughout January.

While keeping the user in mind.

See you at the brown bagnext month

Monday, February 3rd, 12-1pm.Room A314.

Questions

Main Website Redux

redux@u.library.arizona.edu