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Presentation for library staff on January 6, 2014, introducing the website redux project.
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RE DUX
University of Arizona Libraries | January 6th, 2014
RE
RE-DIGITAL USER EXPERIENCE
rework
redo
rethinkreenvision
redesignrebuild
rewrite
revitalize
reenergize
reorganize rearchite
ct
refocus
reconsider
rebrand
redefine reconnect
Goals:How the website addresses user needs.
Let’s step back and reenvision what we’re trying to do.
Content Focused
The content that is most important to users is obvious and findable.
reorganize
rewriterefocus
Accessible
Users can easily access content (that we have control over) from (almost) any device, or at least the top 10 devices used.
Rebuild responsively and responsibly.
UsableUsers can easily navigate the website and complete their most important tasks in an intuitive way.
Rebuild and rearchitect with our users in mind.
Findable
Reorganize and rearchitect.
Familiar
Users find the navigation, layout, search functions,
and other elements comfortable and familiar. They intuitively know how
to use these elements.
Redesign with familiarity in mind. Don’t try to be too clever.
Engaging
Users find fresh and interesting content that gets them excited about
the library.
Reenergize our content.
Cool!
Understandable
Users can easily understand content, including navigation elements, microcopy, and page body content.
Rethink and rewrite as much content as possible.
Credible
Rework our processes and rewrite our content so it is current, accurate, and
consistent.
HumanUsers enjoy using the website and have a sense that the library is a friendly and helpful place.
Rebrand ourselves as personable, helpful human beings.
Principles:What we are going to do.
Now we know what we’re trying to do, let’s
refocus with some grounding principles to get us there.
Clearly define our audience and tasks.
Let’s refocus.
Who are our users and what are they trying to do?
Content first, design second.
Our design will be clean, simple, and stay out of the way of the content.
The design will focus attention on the content and enhance the user experience, rather than attracting attention to itself.
Rethink what we mean by redesign.
Make it easy & fun for content managers.
We will reenvision the work of the content manager.
Smiling, happy people!
Make it easy & fun for the developer, too.
We will pay attention to the developer experience, making it easy to maintain and fun to work on.
We will reenergize the work of the developer.
Build and plan for proactive maintenance.
Only create what we can maintain.
Refocus and realize that
people
(and time) don’t grow on trees.
Get stakeholders on board.
Let’s get reenergized!
< He’s jazzed.Are you jazzed? You. Yes, you!
Provide training and resources.
You are not alone. We’ll walk you through this.
We will redo a bunch of documentation.
Take the time to redo it right.
Be thoughtful about integrations.
Follow accessibility standards.
rework, rewrite, reorganize
Create design elements that are modular and reusable.
Create measurable success criteria.
Rethink how we measure our progress towards goals.
Integrate engaging content.
Reenergize and revitalize our web presence.
Share.
Adapt other solutions & share our own.
Our web presence is just one of many touch points.
We’ll rethink the overall user experience. We won’t ignore the other things.
Checks out
book with
express checkou
t
Goes to hold shelf
Visits library
and follows signage
Receives email
Receives text
message
Requests book
Searches
catalogVisits
website
Sample user journey: requesting & checking out a book on hold
The Scope:Just how big is this thing?
Main Drupal site
Staff directory
News & events
Hours
Feedback form
Database of
databases
Database of
tutorials Digital collection
s page
Video voting
Formmail
Mini-apps embedde
d in Drupal
Over a dozen separate applications that feed into our site. We plan to rebuild all of these, mostly in Drupal.
We’ll also do some customization with these:
Catalog
Illiad
Summon
We won’t do anything with these (except maybe branding
changes):Library
Tools tab eSlip 360 Link
Ejournal Portal Lesson Link
Special Collections
website
Repositories
Online Exhibits
Data Manageme
nt
Southwest Etexts
Code.library Intranet
As far as these, it’s hard to say:
Library Resource Organizer
(LRO)
LibAnswers
Government Documents
website
Giving to the Libraries website
The Work:The specifics we plan to do.
Conduct user research.
Gather stakeholder feedback.
Create personas.
Identify primary audience segments & tasks.
Establish identity.
Get a handle on our content.
Define major content types.
Tackle applications and plan for integration.
Build structured content.
Plan for content workflows and create new standards.
SITE
Develop information architecture and navigation.
Create standard design elements.
Identify global items.
Design the homepage.
Work on content management process.
Work with content managers to update, delete, and create new content.
Continue to update our content strategy.
Continue to update and develop content.
Conduct usability testing. Lots of it.
Make tweaks. Lots of them.
Prepare for launch.
Prepare for post-launch.
Launch.
The People:Which lucky individuals get to work on this massive project.
Ginger BidwellTechnical Lead
architects site, creates Drupal theme, deploys Drupal modules, structures content, creates documentation
Mike HagedonWeb and Application Developer
integrates external applications into new site, determines how to handle applications, builds Drupal modules
Gabriel LuethjeDesign Lead
creates elegant and usable CSS, fonts, and colors, designs tiered pages and navigation, uses responsive design techniques
Shoshana MaydenWeb Content Strategist
reviews and updates content audit, writes and edits content, designs content workflows, organizes trainings
Gabrielle Sykes-CasavantDirector of Marketing & PR
collaborates with content strategist, considers other channels of communication, ensures branding alignment, establishes messaging
Andrew See (sort of)Public Services Rep.Website Steering Group
attends weekly meetings, brings public services perspective to discussions
Nevin KohlerGraduate AssistantUser Research Specialist
focuses on user research, surveys, usability testing, card sorts, Google Analytics
Monique PerezStudent Worker
focuses on usability testing, documentation, and bringing the undergrad voice to our discussions
Rebecca BlakistonWebsite Product Manager
facilitates meetings, assigns/tracks/coordinates tasks, coordinates communication
You!Whoever you are.
attends presentations, shares ideas, contributes feedback
The communication:how you’ll know what’s going on.
Let’s reconnect.
confused?
Monthly brown bags.We’ll share updates the first Monday of the month,12-1pm
All staff is invited.
Monthly idea jams with all content managers.
Led by Shoshana.
Topics will focus on revitalizing our content strategy.
Redmine is your friend.Sign in with NetId: redmine.library.arizona.edu
Watch tasks, add notes, & communicate.
Point People.
We will be contacting many of you as we go through the work.Point people are being assigned to things.
Thanks in advance for helping us out!
What we’ve done:Things are already in the works.
Kickoff Meeting December 10th
Talked about roles & responsibilities.
Identified goals, principles, and scope.
Created communication plan.
and shared our work with team leaders
Redmine has 65 issues assigned.8 are already in progress.
We’re setting up team meetings.
We’ve drafted a survey.
We’re requesting funding for SiteImprove.
We’ve created a draft list of point people.
We are looking at existing data and conducting a literature review.
What’s next:What to expect in the coming weeks.
We need your help redefining our identity as an organization.
write 1-3 things on each card and place in the basket
Who we are Who we’d like to be
Who we’re not
Examples:friendlyhelpful
Examples:reliablepeople-focused
Examples:traditionalunmoving
We will capture your ideas then send to all staff for a sort.
This is a rebranding exercise.
helpful
friendly
reliable
people-focused
traditional
unmoving
fun
Who we are
fun
Redmine Demo
Wednesday, January 15th, 2-3pmInfo Commons Classroom
We’ll be meeting with teams throughout January.
While keeping the user in mind.
See you at the brown bagnext month
Monday, February 3rd, 12-1pm.Room A314.