Integrating Marketing and Education

eXtension: Integrating Marketing and Education

Anne Mims Adrian, PhDeXtension - Auburn University

www.slideshare.net/aafromaa

twitter.com/aafromaa

Southern Region PLN Conference #PLN11

eXtension

e-Extension

eXtension

Extension

Extension Master Gardner Bloghttp://blogs.extension.org/mastergardener/

Blog comments from a how-to article

Interested, interesting, not trying be “so important”

Facebook Post

Let’s talk poop--waste management

Livestock Poultry Environmental Learning Center

Twitter

Livestock Poultry Environmental Learning Center

Wikipedia

Twitter

Livestock Poultry Environmental Learning Center

#ManureMonday reach is: 12-15,000 people with 26-34,000 impressions

Webinars

Livestock Poultry Environmental Learning Center

52 webinars, 6,317 participants, in 4 years

50% of producers implemented one or more new practices to protect air or water quality.

In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers.

Livestock Poultry Environmental Learning Center

YouTube Horsequest

1 million + views2,024 subscribers

Ages of viewers55 - 65 19%45 - 54 43%35 – 44 15%Female 61%Male 39% 

Horsequest e-newsletters

4,550 subscribers75% made a change that improved horse health

30% made a change that saved an estimated average of $1,000

Possible economic impact is nearly $1.37 million.

YouTube

eOrganic 491,937 Views629 subscribers

Bee Health 166,318 views589 subscribers 

Ask an Expert

They believeeXtension answers

are trusted and unbiased.

56% of Ask an Expert users are NEW to Cooperative Extension.  

New eXtension’s efforts

Google AdwordsNon profit status with Google

Received $10,000 worth of Google Adwords

Facebook AdsStarting with blueberries

eXtension’s Strategic Roadmap

CoPs and customers engage in active

learning and dialogue.

Learning Networks

Process of network learning, adding

context to content by categorizing,

sense-making,

comment

and/or

remixing.

Curation

How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing?

Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT

References and Resources

 eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf

2011 - 2014 eXtension Strategic Roadmaphttp://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf

Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT

Photo Credits

 http://www.flickr.com/photos/manure/4931648783/

http://www.flickr.com/photos/manure/4931648783/

http://www.flickr.com/photos/aafromaa/4476928956/

http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/

eXtension: Integrating Marketing and Education

Anne Mims Adrian, PhDaadrian@extension.org

www.slideshare.net/aafromaa

twitter.com/aafromaa

Southern Region PLN Conference #PLN11