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E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
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What is Ecommerce?
Ecommerce Landscape in India
Our Focus today … Internet Retail
Selling Online? What does it Take?
Tips and Tricks
Innovations in Internet Retail
Biz AnalystAmit.rg@iksula.com
Rising disposable incomes
Young and educated population
Increasing internet penetration
Rising use of social media and technology
Easy access to VC for entrepreneurs
Reach into Tier-II and III cities
Internet Retail vs Retail
Fuel Costs Saved
Large Selection
Convenience
Competitive Pricing Value
Smarter Buying
Food For thoughtIf the cost of monthly shipment and cost of trips to
retail shops equals Amazon would always be cheaper and occupy the pricing proposition completely
Amazon by proving higher brand ranking and customer service has proven that this model can deliver to consumer expectations
Key Take Away•Amazon is projected to surpass Wal-Mart in sales revenues in the year 2024.
This forms the base of your ecommerce biz model
Your product needs to solve either of the below problems Availability
eg: high-end fashion products have a good demand in tier-II and tier-III cities
Priceeg: one of the major factors for structured categories like electronics and books
Convenienceeg: driver for low ticket items/easy to choose. Mobile recharges, utility bills.
http://www.getelastic.com/site-speed-infographic/
Fast websites = Increased Revenue
Increase LTV of customers by offeringNative Apps
Source: Flurry, January 2013
Social media should be one of your core strategiesUse social toIncrease engagementAs a customer service toolUnderstand your target audience
Invest in measuring ROI in social media“Half the money I spend on marketing is wasted; the
trouble is I don’t know which half”-John Wanamaker
Evolution of content marketing courtesy of Penguin and Panda
SEO is an Outcome not a Process anymore
Samarjeet SinghPresident
mobile +91 98670 20005e-mail:
samar@iksula.com
Samarjeet SinghPresident
mobile +91 98670 20005e-mail:
samar@iksula.com
Amit R GAnalyst
mobile +91 987 079 4423e-mail
amit.rg@iksula.com
Amit R GAnalyst
mobile +91 987 079 4423e-mail
amit.rg@iksula.com
Somo SharmaTech-Head
mobile +91 982011 3667
e-mail: somokanta@iksula.co
m
Somo SharmaTech-Head
mobile +91 982011 3667
e-mail: somokanta@iksula.co
m
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