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Bridging the Generational Divide: Strategies for
Engaging the Millennials
Closing Keynote at Dialogue ’06Dr Joy Mighty
Queen’s University
Dr Joy Mighty, Queen's University 2
Dr Joy Mighty, Queen's University 3
Outline The Generational Divide The Millennials Engaging the Millennials
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Generations
Birth Cohorts20-25 years
GI’s (WWI)1901-1924
Silent Generation1925-1942
Baby Boomer1943-1960
Generation X1961-1981
Millennials1982- Present
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The Millennials
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The Millennial Generation
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For Millennials… Ctrl + Alt + Del is as basic as ABC Computers have always fit in their backpacks The Internet is better than TV Reality is no longer real Doing is more important than knowing Multitasking is a way of life Staying connected is essential There is zero tolerance for delays Consumer and creator are becoming blurred Typing is preferred to handwriting
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Generational Differences Baby Boomers
TV generation Typewriters Memos
Generation X
Video games Computers Email
Millennials
The Web Mobile devices IM Text Messaging Online
communities
D. Oblinger
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Multi-tasking● A mode of operation offered by an operating
system in which a computer works on more than one task or application at a time.
● The act of juggling several tasks at once, as opposed to working from task to task in a linear fashion.
www.netdictionary.com/m.html
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How many people: Watch TV? Watch TV and talk on the phone at the same time? Watch TV, talk on the phone, and do another
activity (e.g. use the computer, read, do craft, read students’ papers)
These are all examples of multi-tasking.
Multi-tasking is normal! But the Millennials do different and many
more tasks!
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Multitasking while online
– Grunwald, 2004
0 10080604020PercentageBase: Kids 13-17
Listen to radio while online
Watch TV while online
Talk on phone while online
Visit a site mentioned by someone on the phone
Send IM to person they’re talking to
Visit website seen on TV
Visit website heard on radio
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Web Use by High School Students 100% Use the internet to seek information on universities,
careers and jobs
74% of teens use IM as a major communication vehicle vs. 44% of online adults
54% of students (grades 7-12) know more IM screen names than home phone numbers
The Internet is a primary communication tool 81% email friends and relatives 70% use instant messaging to keep in
touch 56% prefer the Internet to the
telephone
– Lenhart, Simon & Graziano, 2001; NetDay, 2003
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More Generational DifferencesBaby Boomers Generation X Millennials
Build a stellar career Build a portable career Build parallel careers
Money, title, recognition etc
Freedom is the ultimate reward
Work that has meaning for me
Help me balance everyone else and find meaning myself
Give me balance now, not when I’m 65
Work isn’t everything; I need flexibility so I can balance all my activities
Feedback once a year, with lots of documentation
Sorry to interrupt, but how am I doing?
Feedback whenever I want it at the push of a button
Train them too much and they’ll leave
The more they learn the more they stay
Continuous learning is a way of life
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MILLENIALS ARE:
Special Sheltered Pressured Confident Achievement-oriented Team-oriented Conventional
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“The number one thing to realize with the Millennials is that as a whole they reflect much more parental perfectionism than any generation in living memory. Colleges and universities should know that they are not just getting a kid, but they are also getting a parent.”
Howe, N. & Strauss, B. (2000). Millennials Rising: The Next Great Generation.New York: Vintage Books
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Engaging the Millennials
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Learner Characteristics of Millennials
Easily bored if “nothing to do” (active; multitasking) Study not for the sake of learning and thrill of knowledge,
but to pass the test, pass the course, and get the degree, use the knowledge (practical; achievement-oriented)
More interested in general knowledge than in exploring a subject in depth (multitasking; surface learning)
Experience high levels of stress and anxiety (pressured) Rules are perceived without personal or moral
commitment leading to view that “cheating is OK if you don’t get caught” (consumer and creator blurred; rule followers if rules are clear)
Large career aspirations, but with unrealistic expectations about what is required to reach the goal (reality no longer real)
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7 Principles for Good Practice Good practice
Encourages student-teacher contact Develops reciprocity and cooperation among
students Encourages active learning Gives prompt feedback Emphasizes time on task Communicates high expectations, and Respects diverse talents and ways of learning
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Teaching Strategies and Retention Lecture 5% Reading 10% Audio-Visual 15% Demonstration 30% Discussion Groups 50% Practice by doing 75% Teaching Others
90%
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Reflection and Taking Action Reflect on what you have heard about the
Millennials, their characteristics as learners, and the principles for good practice.
Write down 3 specific implications for how you practice your role and how you might better communicate with and engage Millennials.
Identify one implication that you will put into action in the next school year.
Share with your neighbour.
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Summary of Strategiesfor Engaging Millennials Collaborative Learning and learning communities Problem or Case Based Learning; real-world examples Learning must be relevant, engaging, and meaningful Learning must expand beyond classroom walls Portability of information is critical (easy, online access) Content must be dynamically generated (just in time; web) Many and varied activities (experiential; authentic) High expectations (goals and frequent feedback) Interaction (with the “teacher”, the material, and peers) Respect for diversity Student responsibility
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Parting Words
What Millennials Want Implications
1. You be the leader Strive to be a role model
2. Challenge me Provide opportunities that challenge them and allow for trying new things
3. Let me work with friends Encourage work in teams. Create opportunities for social interaction
4.Let’s have fun Allow humour in the learning environment 5. Respect me Treat students/their ideas with respect
6. Be flexible Provide a flexible learning environment. Use emerging technologies if appropriate
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Thank you and best wishes!
Director.ctl@queensu.ca
http://www.queensu.ca/ctl
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