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Business Model Innovation
and Digital Heritage
OpenCulture 2011Birmingham, 8 June 2011
Marco de NietThe DEN Foundation
ACT
PLAN
DO
CHECK
Project planning
User studiesHighlights
Heavily usedcollections
Mass DigitisationEvaluation
Information plans
Quality in digitisation
Sour
ce: w
ww
.num
eric
.ws
Information plans vs. budget
ACT
PLAN
DO
CHECK
Project planning
User studiesHighlights
Heavily usedcollections
Mass Digitisation
Evaluation
Benchmarking
Information plans
Quality in digitisation
Benchmarking
(2007-2009)
(2011-2013)
ACT
PLAN
DO
CHECK
Project planning
User studiesHighlights
Heavily usedcollections
Mass Digitisation
Evaluation
Benchmarking
Information plans
Quality in digitisation
Business ModelInnovation
BMI as management tool
The missing link
Written and published byKennisland, DEN & Ministry of Culture (NL),December 2009
analog ‘in house’
digital ‘in house’
digital in a controlled network
‘out there’ on the web
New value propositions
Business Model Canvass
Sour
ce: A
lex
Ost
erw
alde
r
Major obstacles for CH
1. Organisation 3. Copyright
2. ICT-infrastructure 4. Revenue
1. Organisation in transition
cultural heritage
Audience
Professions & Traditions
TechnologyQuality Efficiency
Supp
ly
D
eman
d Media behaviour
Innovation
NetworksValu
e cr
eatio
n
Digitisation
2. Open ICT-infrastructure
3. Clearing copyright
4. Creating revenue
3. Digital curator: the heritage institution providing the context
2. Digital original: the heritage institution as a digital heritage broker
1. Original: the heritage institution creating the experience
4. Digital branding: the heritage institution creating the reputation and building the brand
5. Product bundle: trans-media combination of various sources of income
Business Model Innovation
Sour
ce: A
lex
Ost
erw
alde
r
Share your knowledge on digitisation!
www.den.nl
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