Facebook for businesses

Facebook for BusinessChris Snider | ChrisSniderDesign.com

Why Facebook?

• People like and comment an average of 3.2 billion times every day.

• More than a billion monthly active users.*

• 618 million daily active users.*

• 680 million monthly active users on Facebook mobile products.*

• 1 in 5 U.S. website pageviews goes to Facebook.

*As of Dec. 2012

Why Facebook Pages?

• Facebook Insights (data, data, data)

• Timeline options

• Apps/custom tabs

• Advertising

• High rank in Google search

• Mobile friendly

• Targeted posts / post options

Facebook Insights

Facebook Insights

Timeline

Apps/Custom tabs

Contests

Apps are the only wayto run contests

Bonus entries for sharing

Bonus entries for Liking another page

Advertising

• Allows you to get into the FB news feed

• Promoted posts allow your posts to reach a wider audience

• Sponsored stories show your ad to relevant people

Google Search• 8.5% of

search clicks go to Facebook

Mobile

Mobile (check-ins)

Mobile (check-ins)

Mobile (check-ins)

Your friends see where you’re at.

Post options

Post options

How to set up page• facebook.com/pages/create

This oneallows peopleto check in at your business

Tell your whole story

Cover photo

Cover photo just got more important

Tell your whole story

Milestones

Tell your whole story

Pin to top (will remain for 7 days)

Tell your whole story

Highlight posts

Tell your whole story

What to share

What to share

• Things that make you unique

• Things that show you’re human

• Info from other local businesses (community)

• Things that encourage interaction

• Tips in your area of expertise

• Responses back to customers

To get more interaction

• Be relevant (know your audience)

• Keep it short (100-150 characters)

• Ask questions

• Use eye-catching images

• Use fill in the blanks_________

• Ask for interaction

To get more interaction

• Offer value

• Be entertaining

• Be educational

• Understand Edgerank

Edgerank

• Edgerank is how Facebook decides which updates you want to see and which ones you do not want to see

• Affinity score + Edge Weight + Time Decay

edgerank.net

• Affinity score

• Affinity Score means how "connected" a particular user is to the Edge. For example, I'm friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends. I have a very high affinity score with my brother, so Facebook knows I'll probably want to see his status updates.

• Edge Weight

• Each category of edges has a different default weight. In plain English, this means that comments are worth more than likes.

• Time Decay

• As a story gets older, it loses points because it's "old news."

How to get followers

• Organically - through interaction

• Buy Facebook ads and sponsored stories

• Run contests (and team up with others)

• Deals and offers

• Post to your own Facebook profile

QuestionsChris Snider

@chrissniderfacebook.com/chrissniderdesign

chrissniderdesign.com