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The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
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PRESENTED BY:
TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln
social@unl.edu | @TylerAThomasAugust 07, 2014
DIGITAL MARKETING LANDSCAPE
2
›› PAST CLIENTS
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MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL MARKETING
4
›› MOBILE
• First Screen
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›› WEB
• User Experience (UX)• User Interface (UI)• Information Architecture• Customized Experience
›› ADVERTISING
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• Digital Ads• Digital Campaigns • Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Text Message Marketing (SMS)
• Push Notifications
›› CONTENT
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• Content Marketing• Content Strategy
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›› PERSONALIZATION
• Email• Social Media• Apps • Gaming• Customer Portals/Rewards
›› DIGITAL DEVICES
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• Google Glass• Wearables• Tech Ecosystem
Connections
›› DATA
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• Digital Insights & Analytics• Customer Relationship
Management (CRM)
• Link Tracking• Eye Tracking
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MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL MARKETING
Thank You. - @TylerAThomas
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