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@Bayusyerli INDONESIA. Population, Mobile, eCommerce Digital Landscape in 2013

Digital Marketing Landscape in Indonesia 2013

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Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.

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Page 1: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

INDONESIA. Population, Mobile, eCommerce

Digital Landscape in

2013

Page 2: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Hi! This deck is a compilation of Indonesia internet stats

collected from many sources.

Enjoy! Bayu Syerli Rachmat Digital Marketing Mgr. 3M Indonesia

Page 3: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Online Population

INDONESIA

Page 4: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Steady Economic Growth will Increase Indonesia’s Online Population

Internet penetration is highest among those ages 15 to 24, city dwellers and those with a university-level education

Page 5: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Indonesians Spend Most Time on the Internet

Hours spent/Week

35h

19h

5h

6h

Indonesia Consumer Insights, June 2010

n=1335 | Base: All Respondents (Natural fall-out)

Social Media Use is Incredibly Popular and Dominates Online Behavior

Page 6: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Social Media is Happening in Indonesia

• Indonesians favor social networks over email for staying in touch.

[Source: We Are Social, November 2011]

• 77% of online activities in Indonesia involve social networking sites.

[Source: Yahoo!, via Scribd, June 2010]

• There are more than 43m users on Indonesia's top social network; 18% of the population.

[Source: We Are Social, October 2012]

• Facebook is Indonesia's top social networking site with 86% coverage.

[Source: Comscore media matrix, Mar 2012]

• Bahasa Indonesia is the most popular language used on Indonesian Facebook with 82% share.

[Source: SalingSilang, via SlideShare, February 2011]

Page 7: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Mobile Penetration

INDONESIA

Page 8: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Mobile Subscribers and Penetration Across SEA [Source: We Are Social, October 2012].

Country Mobile subscribers Penetration Brunei 530,000 130% (multiple devices) Indonesia 269m 109% (multiple devices) Malaysia 34m 118%( multiple devices) Myanmar 2m 5% Philippines 97m 94% Singapore 7m 147% (multiple devices) Thailand 78m 117% (multiple devices)

60% of regular internet users

in Indonesia use a mobile phone

to access internet

Smartphone usage will see sharp growth, replacing expensive fixed internet access

Page 9: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Android is the operating system of choice for Indonesia’s smartphone owners, but BlackBerry remains relevant in the market

Most mobile web users in urban areas rely on feature phones for mobile web access

Mobile Internet in Indonesia

Page 10: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

The average Indonesian mobile web user consumes 5 hours of media daily. 36% of this time is spent on mobile. [Source: InMobi, February 2012]

69% of Indonesian mobile web users use their devices while lying in bed. [Source: InMobi, February 2012]

24% of Indonesian mobile web users use social media on their mobiles. [Source: InMobi, February 2012]

Page 11: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

eCommerce

INDONESIA

Page 12: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

2006 2007 2008 2009 2010 2011

0.1 0.1

0.2

0.3 0.3

0.5 Internet Retailing in Indonesia (Revenue 2006 - 2011)

source by Euromonitor, Retailing in Indonesia

data in Trilion Rp.

2011 2012 2013 2014 2015 2016

0.5

0.6

0.7

0.8

1

1.1 Forecast Internet Retailing in Indonesia (Revenue 2011 - 2016)

source by Euromonitor, Retailing in Indonesia

data in Trilion Rp.

Internet Retailing in Indonesia

www.acnielsen.co.id/news/NEWS14072010.shtml

70% of Indonesian online users intend to make an online purchase

Page 13: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

dsresearch-ecommerce-may11 224 Respondents 175 Females 49 Males

Customer Study

0

20

40

60

80

100

120 112

37 30 15 10 8 7 5

Purchasing Product Female customer tend to buy clothes, shoes, and personal cares;

0

20

40

60

80

100

120 118

38

18 18 17 15

0

20

40

60

80

100

120

IDR. 100,000 - 500,000

Less than IDR 5 Mil

Less than IDR.

100,000

Any amount

Less than IDR. 1 Mil

118

38 25 25 18

The Amount of Transaction The products that customer buy like clothes, shoes, and accessories tend to cost around IDR. 500,000.

0%

10%

20%

30%

40%

50%

60%

Bank Transfer

COD Credit Card

Other (Paypall,

etc)

57%

28%

7% 8%

Payment Method Customer tend to pay via bank transfer or cash on delivery

Good Ecommerce Customers are getting confidence using e-commerce with the help of their friends’ recommendation

Page 14: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Customer Study

What to Shop

Page 15: Digital Marketing Landscape in Indonesia 2013

@Bayusyerli

Indonesia eCommerce a Big Bang Waiting to Happen