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NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE How do you get smart on the 107 unique functional areas of digital marketing?

Commerce and the Digital Marketing Landscape

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Page 1: Commerce and the Digital Marketing Landscape

NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE

How do you get smart on the 107 unique functional areas of digital marketing?

Page 2: Commerce and the Digital Marketing Landscape

DIGITAL COMMERCE: ONE OF 8 KEY AREAS OF DIGITAL MARKETING

Multichannel Marketing

Marketing Management

Emerging Marketing Technology

and Trends Mobile Marketing

Social Marketing

CustomerExperience

Data-Driven Marketing

Digital Commerce

Lets isolate and get smart on Digital Commerce…

Page 3: Commerce and the Digital Marketing Landscape

Commerce

How do you get smart on the 19 functional areas of digital commerce?

GET SMART ON DIGITAL COMMERCE

Page 4: Commerce and the Digital Marketing Landscape

CONFIDENTIAL AND PROPRIETARY© 2014 Gartner, Inc. and/or its affiliates. All rights reserved

DigitalCommerce*

Advocacy Marketing

Content Marketing Platforms

Digital Agencies

Digital Asset Management

Digital Marketing Hub

Digital Offers

Digital Retailers

Digital WalletE-Commerce

EnablersLoyalty Marketing

Management Consultants

Mobile Apps Content Services

Mobile Commerce

Mobile Payments

Multichannel Campaign Management

Product Reviews & Reco’s

Product Search

SiteRetargeting

Social Commerce

19

110+ VENDORS

*Top investment area for marketing technology2016 CMO Spend Survey

FUNCTIONAL AREAS

Talent Techniques