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To view the actual webinar, it's available on YouTube: http://www.youtube.com/watch?v=9PbIO5UNmUs&feature=share Learn how to deliver a great web experience to your customers. Whether you are planning a new site or gearing up for a redesign, Andrew and Merrily from PINT, Inc.'s marketing department explain key trends and concepts to help you get started.
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Delivering Great Web Experiences
A guide to creating sites that engage users and grow your online presence.
Agenda
IntroductionAbout PINT
Keys to a Great Web ExperienceDesign & Information Architecture
Functionality TipsTechnical Details and Security
Marketing Best Practices
PINT Webinar
Introduction
PINT Webinar
We make awesome happen.Websites. Applications. Problem solving. You name it.
Purpose
PINT Webinar
Deliver great user experiences.Help users find the right information. Create engagement. Drive conversions.
PINT Webinar
Design & IAPlanning for usability and delight
PINT Webinar
Learn more at http://go.pint.com/avsr
Design & IA: Responsive
PINT Webinar
Learn more at http://go.pint.com/avsr
Design & IA: Responsive
PINT Webinar
Big images are in.The most important content should stand out the most.
Design & IA: Hero Images
PINT Webinar
Design & IA: Full-Width
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Design & IA: Full-Width
PINT Webinar
Design & IA: Static Navigation & Scrolling
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Design & IA: Static Navigation & Scrolling
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Design & IA: Flat Design
PINT Webinar
Design & IA: Flat Design
Design & IA: Forms
PINT Webinar
Good forms make for good user experiences.
Don’t do this: http://badforms.com/one-of-the-craziest-form-layouts-ive-ever-seen/
Design & IA: Forms
PINT Webinar
Make decisions easier.Select by increasingly specific categories, rather than one broad one.
PINT Webinar
FunctionalityBrochure sites are so 2004
PINT Webinar
Functionality: Forms
PINT Webinar
Functionality: Forms
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Functionality: Interaction Effects
Functionality: Interaction Effects
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Hover effects can drive interaction
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Functionality: Integrations
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Functionality: Integrations
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Functionality: Quality Assurance
PINT Webinar
Functionality: Quality Assurance
Tech: Making your site work well
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Tech: CMS
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The hunt for the best CMS.There is no “best CMS,” just ones that are best fits. Read more at http://go.pint.com/cms
Tech: Security
PINT Webinar
Don’t leave the doors unlocked.Web security breaches account for X amount in damage every year.
Tech: Speed
PINT Webinar
Slow sites cost sales.Users have short attention spans and little patience.
Tech: Speed
PINT Webinar
Best practices will reduce load times.Perform a page speed test and see where you site could use improvement.
Tech: Speed
PINT Webinar
Mobile users on the rise.Sites need to load quickly, even on slower connection mobile devices.
Tech: Flash
PINT Webinar
Flash is on the way out.HTML5 has all but replaced Flash as the go-to technology for interactive sites.
PINT Webinar
Marketing: Making all the work pay off
Marketing: SEO
PINT Webinar
There is no magic.There is no secret to placing high in search engines.
MAGIC
Marketing: SEO
PINT Webinar
It’s all about the content.Content with your keywords that is valuable to users and easy to share.
PINT Webinar
Marketing: Writing for the Web
http://www.nngroup.com/articles/how-users-read-on-the-web/
Marketing: CTAs
Testing is okay - and necessary.Don’t be afraid to be wrong. Testing CTAs will ensure a more effect site.
PINT Webinar
Recap
Design and Information ArchitectureResponsive, Hero Images, Full-screen Width, Static Navigation, Flat Design, Form Setup
FunctionalityForms, Interaction Effects, Integrations, Quality Assurance/Browser Compatibility
TechCMSs, Security, Speed, Flash
MarketingSEO, Content, Writing for Web, CTAs, Testing
PINT Webinar
QUESTIONS
PINT Webinar
We are here to help
www.pint.com858.270.2086
PINT Webinar
Merrily Choppmchopp@pint.com
Andrew Sanicolaasanicola@pint.com
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